The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 5 Episode 7 – Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackling Cyber Week strategically, despite the saturated holiday season. Lacie also shares her insights in working with content publishers and emphasizes the importance of transparency with partners; working with them to ensure you’re aligned on goals and KPIs to make the most of your partnerships heading into Q4 and beyond. This podcast episode was produced by Quill.
![Partnership Economy Podcast season 4 episode 10](https://impact.com/wp-content/uploads/2024/01/Partnership-Economy-Podcast-season-4-epsiode-10.webp)
Podcast
S04 | E10 – The paradigm shift from traditional marketing to partnerships
![](https://impact.com/wp-content/uploads/2023/12/Jonathan-Claydon-Podcast-1.webp)
Podcast
S04 | E9 – Strategies for successful collaboration in the modern influencer landscape
![](https://impact.com/wp-content/uploads/2023/11/The-challenges-of-customer-acquisition-and-building-a-beauty-brand-in-a-saturated-space.webp)
Podcast
S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space
![The partnership economy podcast](https://impact.com/wp-content/uploads/2023/11/Inez-Miedema-Co-Founder-and-CEO-at-Growth-HQ-on-accelerating-growth-through-partner-diversification.webp)
Podcast
S04 | E7 – Accelerating growth through partner diversification
![The Partnership Economy Podcast Season 3 Episode 10](https://impact.com/wp-content/uploads/2023/04/The-Partnership-Economy-Podcast-Season-3-Episode-10.png)
Podcast
S03 | E10 – How coupons can boost customer engagement in a competitive market
![S3E9 - Ian McGlumphy, Head of Partnership](https://impact.com/wp-content/uploads/2023/04/S3E9-Ian-McGlumphy-Head-of-Partnership.png)
Podcast
S03 | E9 – Marketing a niche product to niche audiences through partnerships
![](https://impact.com/wp-content/uploads/2023/03/S3E8-Craig-McGlynn-new.png)
Podcast
S03 | E8 – The benefits of running an affiliate program alongside an agency
![The partnership Economy Podcast](https://impact.com/wp-content/uploads/2023/03/The-partnership-Economy-Podcast-Season-3-Episode-7.png)
Podcast
S03 | E7 – The ABCs of influencer marketing
![Partnership Economy Podcast](https://impact.com/wp-content/uploads/2023/03/Partnership-Economy-Podcast-Season-3-Episode-6-Patrick-McKenna-Partner-and-CEO-at-DMi-Partners.png)
Podcast
S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators
![The partnership economy](https://impact.com/wp-content/uploads/2023/02/The-partnership-economy-season3-episode-5.png)
Podcast
S03 | E5 – Building a massive social media following and what not to do as a brand working with creators
![The partnership economy](https://impact.com/wp-content/uploads/2023/02/The-partnership-economy-season-3-episode-4.png)
Podcast
S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
![The partnership economy](https://impact.com/wp-content/uploads/2023/01/The-partnership-economy-season-3-episode-3.png)
Podcast
S03 | E3 – The unlimited potential of affiliate marketing
![what to consider when developing a partnership strategy](https://impact.com/wp-content/uploads/2022/12/Podcast-on-what-to-consider-when-developing-a-partnership-strategy.png)
Podcast
S03 | E2 – What to consider when developing a partnership strategy
![Partnership economy](https://impact.com/wp-content/uploads/2022/11/S3-EP1-Partnership-economy-podcast.png)
Podcast
S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
![Partnership Economy podcast](https://impact.com/wp-content/uploads/2022/10/Partnership-Economy-podcast-season-2-episode-10.webp)
Podcast
S02 | E10 – Increasing customer loyalty through coupon Power
![The partnership economy](https://impact.com/wp-content/uploads/2022/10/The-partnership-economy-season-2-episode-9.png)
Podcast
S02 | E9 – Secrets of the affiliate world
![The partnership Economy](https://impact.com/wp-content/uploads/2022/09/The-partnership-Economy-Season-2-Episode-8-Becca-Bahrke.png)
Podcast
S02 | E8 – All things influencer marketing
![Partnership Economy podcast](https://impact.com/wp-content/uploads/2022/09/Partnership-Economy-podcast-Kendal-Website.png)
Podcast
S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey
![partnership economy](https://impact.com/wp-content/uploads/2022/08/partnership-economy-season-2-episode-6-Brook-Cullison.png)
Podcast
S02 | E6 – Taking your partnerships and customer acquisition to the next level
![Partnership Economy](https://impact.com/wp-content/uploads/2022/08/Partnership-Economy-Season-2-Episode-5.png)
Podcast
S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
![Partnership Economy podcast season 2 episode 4](https://impact.com/wp-content/uploads/2022/07/Partnership-Economy-podcast-season-2-episode-4.png)
Podcast
S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done
![Partnership Economy Season 2 Episode 3](https://impact.com/wp-content/uploads/2022/07/Partnership-Economy-Season-2-Episode-3.png)
Podcast
S02 | E3 – How to pivot partnerships in turbulent times
![Season 2 Ep1 Julia](https://impact.com/wp-content/uploads/2022/06/Season-2-Ep1-Julia.png)
Podcast
S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships
![partnership economy podcast](https://impact.com/wp-content/uploads/2022/06/partnership-economy-season-2-episode-1.png)
Podcast
S02 | E1 – The challenges of inflation and becoming a great leader
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/06/S1E13-Siara-Nazir.png)
Podcast
S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/05/S1E12-Zak-Bretherton.png)
Podcast
S01 | E12 – The importance of attribution and validation through social proof
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/05/S1E11-Josh-Knopman.png)
Podcast
S01 | E11 – Perfecting your partner mix and sweating the details
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/03/S1E10-Anna-Samkova.png)
Podcast
S01 | E10 – Constantly learning and becoming the center of excellence
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/03/S1E09-Aliza-Licht.png)
Podcast
S01 | E9 – The explosive rise of the creator economy
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/02/S1E08-Adam-Weiss.png)
Podcast
S01 | E8 – Keeping up with the industry and the power of content
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/01/S1E07-Fred-Ehle.png)
Podcast
S01 | E7 – Changes in marketing behavior and brand authenticity
![The Partnership Economy](https://impact.com/wp-content/uploads/2022/01/S1E06-Heidi-Solchenberger.png)
Podcast
S01 | E6 – Personalization and how to reach your target customer
![The Partnership Economy](https://impact.com/wp-content/uploads/2021/12/S1E05-Richard-Lane.png)
Podcast
S01 | E5 – Ensuring value and relevancy through partnerships
![The Partnership Economy](https://impact.com/wp-content/uploads/2021/12/S1E04-Melissa-Feemster.png)
Podcast
S01 | E4 – How to survive the holiday season
![The Partnership Economy](https://impact.com/wp-content/uploads/2021/11/S1E03-Steffan-Daleng.png)
Podcast
S01 | E3 – Building a brand consumers love
![The Partnership Economy](https://impact.com/wp-content/uploads/2021/11/S1E02-Michael-McNerney-1.png)
Podcast
S01 | E2 – The big shifts in the affiliate industry
![The Partnership Economy](https://impact.com/wp-content/uploads/2021/10/S1E01-Nilla-Ali-Bryce-Widelitz.png)
Podcast
S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed