The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 6 Episode 11 – Building brand equity through authentic community
Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine, shares lessons from her dynamic career—from early agency days to time spent at high-growth platforms like Pinterest and TikTok. Gain a clear understanding of what makes a partnership truly successful now, and reveal how mission-driven companies use community to create lasting brand equity.

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S06 | E11 – Building brand equity through authentic community

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S06 | E10 – Creator partnerships: The secrets brands need to know

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S06 | E9 – Establishing trust in the era of AI-powered partnerships

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S06 | E8 – Building authentic connections in the age of human-powered marketing

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S04 | E10 – The paradigm shift from traditional marketing to partnerships

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S04 | E9 – Strategies for successful collaboration in the modern influencer landscape

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S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space

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S04 | E7 – Accelerating growth through partner diversification

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S03 | E10 – How coupons can boost customer engagement in a competitive market

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S03 | E9 – Marketing a niche product to niche audiences through partnerships

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S03 | E8 – The benefits of running an affiliate program alongside an agency

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S03 | E7 – The ABCs of influencer marketing

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S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators

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S03 | E5 – Building a massive social media following and what not to do as a brand working with creators

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S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone

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S03 | E3 – The unlimited potential of affiliate marketing

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S03 | E2 – What to consider when developing a partnership strategy

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S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing

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S02 | E10 – Increasing customer loyalty through coupon Power

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S02 | E9 – Secrets of the affiliate world

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S02 | E8 – All things influencer marketing

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S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey

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S02 | E6 – Taking your partnerships and customer acquisition to the next level

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S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.

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S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done

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S02 | E3 – How to pivot partnerships in turbulent times

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S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships

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S02 | E1 – The challenges of inflation and becoming a great leader

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S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand

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S01 | E12 – The importance of attribution and validation through social proof

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S01 | E11 – Perfecting your partner mix and sweating the details

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S01 | E10 – Constantly learning and becoming the center of excellence

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S01 | E9 – The explosive rise of the creator economy

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S01 | E8 – Keeping up with the industry and the power of content

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S01 | E7 – Changes in marketing behavior and brand authenticity

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S01 | E6 – Personalization and how to reach your target customer

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S01 | E5 – Ensuring value and relevancy through partnerships

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S01 | E4 – How to survive the holiday season

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S01 | E3 – Building a brand consumers love

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S01 | E2 – The big shifts in the affiliate industry

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S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed