The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 6 Episode 4 – Building scalable creator partnerships
What does it take to shift from traditional influencer approaches to scalable creator partnerships that drive growth? VistaPrint’s Natasha Scholnick reflects, “We realized there has to be a lot of fluidity, and the more we’re able to give flexibility, the more we’re getting in return.” If you’re curious how businesses can successfully launch and grow creator programs, this podcast episode delivers insights you can act on. Join Todd Crawford as he sits down with Natasha Scholnick, Global Director of Partnership and Influencer Marketing at VistaPrint. Explore the strategies behind VistaPrint’s transition from high-touch influencer campaigns to building an innovative, scalable creator program. Natasha reveals the challenges, adjustments, and wins that have shaped her approach, offering valuable lessons for partnership leaders, marketers, and entrepreneurs.
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S04 | E10 – The paradigm shift from traditional marketing to partnerships
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S04 | E9 – Strategies for successful collaboration in the modern influencer landscape
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S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space
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S04 | E7 – Accelerating growth through partner diversification
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S03 | E10 – How coupons can boost customer engagement in a competitive market
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S03 | E9 – Marketing a niche product to niche audiences through partnerships
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S03 | E8 – The benefits of running an affiliate program alongside an agency
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S03 | E7 – The ABCs of influencer marketing
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S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators
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S03 | E5 – Building a massive social media following and what not to do as a brand working with creators
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S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
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S03 | E3 – The unlimited potential of affiliate marketing
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S03 | E2 – What to consider when developing a partnership strategy
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S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
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S02 | E10 – Increasing customer loyalty through coupon Power
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S02 | E9 – Secrets of the affiliate world
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S02 | E8 – All things influencer marketing
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S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey
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S02 | E6 – Taking your partnerships and customer acquisition to the next level
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S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
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S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done
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S02 | E3 – How to pivot partnerships in turbulent times
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S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships
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S02 | E1 – The challenges of inflation and becoming a great leader
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S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand
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S01 | E12 – The importance of attribution and validation through social proof
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S01 | E11 – Perfecting your partner mix and sweating the details
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S01 | E10 – Constantly learning and becoming the center of excellence
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S01 | E9 – The explosive rise of the creator economy
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S01 | E8 – Keeping up with the industry and the power of content
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S01 | E7 – Changes in marketing behavior and brand authenticity
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S01 | E6 – Personalization and how to reach your target customer
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S01 | E5 – Ensuring value and relevancy through partnerships
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S01 | E4 – How to survive the holiday season
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S01 | E3 – Building a brand consumers love
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S01 | E2 – The big shifts in the affiliate industry
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S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed