The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 5 Episode 9 – Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.
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S04 | E10 – The paradigm shift from traditional marketing to partnerships
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S04 | E9 – Strategies for successful collaboration in the modern influencer landscape
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S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space
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S04 | E7 – Accelerating growth through partner diversification
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S03 | E10 – How coupons can boost customer engagement in a competitive market
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S03 | E9 – Marketing a niche product to niche audiences through partnerships
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S03 | E8 – The benefits of running an affiliate program alongside an agency
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S03 | E7 – The ABCs of influencer marketing
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S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators
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S03 | E5 – Building a massive social media following and what not to do as a brand working with creators
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S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
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S03 | E3 – The unlimited potential of affiliate marketing
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S03 | E2 – What to consider when developing a partnership strategy
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S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
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S02 | E10 – Increasing customer loyalty through coupon Power
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S02 | E9 – Secrets of the affiliate world
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S02 | E8 – All things influencer marketing
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S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey
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S02 | E6 – Taking your partnerships and customer acquisition to the next level
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S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
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S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done
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S02 | E3 – How to pivot partnerships in turbulent times
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S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships
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S02 | E1 – The challenges of inflation and becoming a great leader
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S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand
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S01 | E12 – The importance of attribution and validation through social proof
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S01 | E11 – Perfecting your partner mix and sweating the details
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S01 | E10 – Constantly learning and becoming the center of excellence
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S01 | E9 – The explosive rise of the creator economy
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S01 | E8 – Keeping up with the industry and the power of content
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S01 | E7 – Changes in marketing behavior and brand authenticity
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S01 | E6 – Personalization and how to reach your target customer
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S01 | E5 – Ensuring value and relevancy through partnerships
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S01 | E4 – How to survive the holiday season
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S01 | E3 – Building a brand consumers love
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S01 | E2 – The big shifts in the affiliate industry
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S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed