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The Partnership Economy explores the power of partnerships

Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

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Season 6 Episode 11 – Building brand equity through authentic community

Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine, shares lessons from her dynamic career—from early agency days to time spent at high-growth platforms like Pinterest and TikTok. Gain a clear understanding of what makes a partnership truly successful now, and reveal how mission-driven companies use community to create lasting brand equity.

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