During this discussion featuring Aliza Licht, the Founder and President of Leave Your Mark, LLC, the focal points are centered around branding and the realm of social media. Within this dialogue, you will be introduced to topics such as the distinctive Twitter persona of DKNY PR GIRL, the significance of authenticity, the collaborative efforts between brands and creators, the utilization of diverse content models, the selection process involving both micro-influencers and prominent influencers, insights into the industry’s future, and the valuable counsel Aliza would impart to her younger self.
Aliza possesses a multifaceted portfolio as a bestselling author, podcaster, social media influencer, mentor, distinguished keynote and TEDx speaker, as well as an accomplished digital strategist with accolades to her name. She is the creative mind behind DKNY PR GIRL, a driving force within the American Influencer Council as a founding member and VP. Her presence and expertise have garnered recognition from esteemed platforms like Time Magazine, The New York Times, and the Wall Street Journal, among others. The New York Times has hailed her as one of America’s eminent coaches, and Business Insider recognizes her as one of the most innovative career coaches. Notably, her book “LEAVE YOUR MARK” is heralded by Book Authority as one of the top 100 career development books of all time, and it has been integrated into the curricula of numerous universities across the United States. Aliza’s educational background includes a BSc in Neurobiology and Physiology from the University of Maryland.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
[01:16] Creating one of the first fashion social media personality
[06:56] How should brands work with creators and influencers?
[13:23] Affiliate model vs casting content
[19:03] Licensed and boosted content
[21:00] Does size matter?
[25:30] What’s next?
[28:25] Aliza’s advice