In this particular podcast episode, Todd engages in a conversation with Tiara Rea-Palmer, the Director of Partnerships at CouponFollow. This company is renowned for aiding numerous brands in expanding their businesses through the utilization of coupons. Tiara, possessing expertise in couponing, provides a captivating viewpoint on how coupons frequently function as the decisive factor that motivates consumers to make transactions. Throughout their dialogue, Todd and Tiara delve extensively into the significance of coupons. They also explore how coupon and cashback platforms are perceived in the realm of partnerships, the concept of attribution, and various related subjects. By the conclusion of this episode, you will develop a renewed recognition for the effectiveness of coupon websites in terms of enhancing customer loyalty, cultivating consumer trust, and fortifying collaborations with other brands.
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