Grow your SaaS business with partnerships
Referral partnerships are the best way to generate more cost-effective leads, subscriptions, and upgrades — in less time.
The best SaaS companies use impact.com
Zenefits
Headspace
AppSumo
Web.com
Norton LifeLock
Constant Contact
Easyship
Square
BigCommerce
Canva
Shopify
Semrush
Zenefits
Headspace
AppSumo
Web.com
Norton LifeLock
Constant Contact
Easyship
Square
BigCommerce
Canva
Shopify
Semrush
Align payouts to value
No matter what your conversion funnel looks like, you can choose exactly where you want to trigger an automatic payout.
Use our Salesforce and Hubspot integrations to pay your partner based on their lead’s progress through your pipeline.
Or if your sales process is more self-serve, you can instead pay at key stages like subscription upgrade or renewal.
Diversify your partnerships
Find more partners
Successful partnership teams promote their SaaS products through a diverse array of channel partners, including:
- Industry bloggers and content creators
- Community organizations such as chambers of commerce
- Professional service firms and consultancies
- Integrations with other SaaS tools
With our open platform and powerful discovery tools, you’ll have access to 7M+ potential partners of your own.
Why Canva loves using impact.com to manage contracting and tracking
Watch nowAutomate your contracting and payouts
With the world’s most flexible contracting platform — and the tracking to back it up — you can incentivize your partners just about any way you like, then pay them automatically when they deliver value. For example, you can:
- Create and send a custom contract in minutes without having to wait for legal to review
- Track your partners’ productivity in real time without logging into your CRM
- Pay partners automatically in their local currency without writing a check
Prove your partners’ value
It can be frustrating to watch a partner drive a valuable lead, only to see marketing or sales swoop in and take credit for it. With a powerful attribution engine, you can see exactly how your partners are adding value in the conversion path, and how those touchpoints are interacting with other channels.
Get global
Your software is available globally — your partnership program should be, too. With the Partnership Cloud™, you can:
- Find and recruit partners from anywhere in the world
- Deposit your own preferred currency and automatically pay partners in any of 80+ supported currencies
- Enjoy platform support in nearly 40 languages
Customer case studies
50%+
increase in affiliate revenue
“Having all the metrics on a call with a partner is huge. We’re able to dig in and see where things went well or went wrong. The payout customization is also great—powerful and easy to set up.”
Nancy Harnett,
Head of Affiliate Marketing at HubSpot
96%
lead growth QoQ
“The Partnership Cloud has really allowed us to scale our program, and it’s helped us be more efficient. We’re constantly finding great, new partners in valuable niches, and activating them to drive leads and opportunities for our SaaS business.”
Tanya van Kampen,
Digital Marketing Manager
225%
YoY revenue growth
“Our program has seen tremendous growth over the last couple of years because we’ve been able to really ramp up recruitment and nurture our relationships at scale. We’re always looking for the best value, and Impact always comes out on top.”
Nick Christensen,
Head of Customer Acquisition
9K+
global partnerships established
“Since starting with Impact in September 2019 our partnerships and the amount of revenue generated through the partnership channel has doubled almost every month. Now we’re at more than 11,000 partners working across multiple networks, media publishers, bloggers, Youtubers…you name it.”
Jerry Liu,
Affiliate Partnerships Lead
312%
more revenue
“Impact has helped us widen our net to reach potential customers at any stage of the entrepreneurial life cycle, unlock new initiatives, and expand the scope of both our target partners and target customer personas.”
Jackie Ostrov,
Head of Growth