In this episode, host Todd Crawford, who is the Co-Founder and Vice President of Strategic Initiatives at impact.com, engages in a conversation with Patricia Marange. Patricia currently holds the position of Head of Affiliate Marketing and Performance Partnerships at Group M, overseeing a dedicated team concentrating on affiliate partnerships. Having been recognized as one of AdWeek’s 50 of 2022, Patricia possesses a strong passion for enlightening both clients and colleagues about the boundless opportunities presented by the affiliate partnership channel. With a history of advocating for affiliate and partnership initiatives, she now leads a team acknowledged as the apex of excellence in the realm of affiliate marketing within Group M. Throughout this episode, Patricia delves into her personal journey of discovering the realm of affiliates and how it has progressed to its current state. Furthermore, she articulates her belief in the potential of affiliate marketing to enhance the effectiveness of influencer campaigns, underscoring the essentially limitless capabilities inherent to this channel.
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