Season 3 | Episode 5

Building a massive social media following and what not to do as a brand working with creators

The partnership economy

In this episode, our host Dave Yovanno engages in a conversation with Madi B Webb, an immensely accomplished, motivated, and genuine content producer who boasts millions of followers on various platforms including TikTok, Instagram, YouTube, and Pinterest. Madi graciously shares her creative voyage, shedding light on her initial motivations and the remarkable trajectory her career has embarked upon. She candidly discusses the challenges she’s surmounted during her journey, unveils the strategy behind her substantial following, and imparts valuable insights for aspiring content creators aiming to collaborate with brands.

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