Actionable insights at your fingertips
Continually optimize your partnerships to drive growth and increase efficiency.
Empower decision-making with a deeper knowledge of your partnerships
Uncover each partners’ unique strengths and unlock the potential of your entire partnership program through the impact.com partnership management platform Partner Insights reports.
Last click is so last decade
Gain insights about valuable partners overlooked by last-click models. Identify incremental value of partners all along the purchase journey — and reward them appropriately.
Identify your big spenders
You want to attract customers with high lifetime value — customer value reporting lets you identify the partners that bring in these high-quality purchasers.
Spend with confidence
Benchmark your partnership program against other channels such as paid search and display, so you can adjust your spend accordingly.
Predict the future, optimize performance
Stop wasting time building out forecasting models and searching for data anomalies within your reporting.
Predict performance out to 90 days and track your KPIs with impact.com’s Forecasting and identify anomalies to replicate their success or prevent future failures with impact.com’s Anomaly Detection.
Evaluate partner value
Last click doesn’t give you the full picture. If you ignore partners that drive value at the beginning or middle of the purchase path, you’re choking your whole funnel.
The Contribution Report shows which partners deliver incremental value throughout the funnel, so you can keep them incentivized and producing results for you.
Assess customer lifetime value
Maybe last year’s Black Friday sale did great, but which partners brought in one-time deal seekers and which ones brought in high-value repeat customers?
The Customer Value report answers these questions and more, enabling you to recognize the partners that bring in your most loyal customers.
Track customers across devices
Do more customers enter the conversion path on mobile or on desktop? Which device do they use when it’s time to purchase? Where do tablets fit in?
Device Analysis gives you the full breakdown of cross-device customers’ paths to conversion.
Optimize and grow productive partnerships
Gain a snapshot of the retail segment and how your partner program stacks up against your peers. Dig deeper into performance gaps and discover opportunities to optimize and recruit partners with significant revenue potential.
With these insights, you can boost revenue and long-term sustainability through productive partnerships. Currently, this feature is available for North American retail brands, Benchmarking will be available in other verticals and regions in the future.
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7 branded content analytics you should be tracking [+ an action plan]
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5 steps to move to impact.com: migrating partnerships platforms made easy
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Mobile app fraud prevention: How to detect, prevent, and eliminate mobile app scams in your partnership program
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Why brands should partner with UGC creators to build authentic connections
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Why marketing leaders need more buy-in to affiliate and influencer channels
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How creators can turn passion into revenue with partnerships
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ROI vs. ROAS: what’s the best performance metric?
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Driving decisions with data: attribution in ecommerce influencer marketing
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A clear conversion path to increase ROAS [and strategies to optimize for success]
impact.com partnership management platform
Manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster.
Discover & Recruit
Contract & Pay
Track
Engage
Protect & Monitor
Optimize
Discover & Recruit
Discover a limitless number of global partners—and add them to your partnership program with ease. Save time with powerful discovery and recruitment automation.
Contract & Pay
Choose your business outcomes, then reward the partners that drive them.
Track
Track the traffic partners drive on all your properties, across any device.
Engage
Proactive messaging and automated workflows make sure partners stay informed, productive, and on-brand.
Protect & Monitor
Expose fraud wherever it corrupts your conversion paths. Cut out invalid traffic and reinvest spend in high-quality partnerships.
Optimize
Continually optimize your partnerships for growth and efficiency.
