Actionable insights at your fingertips

Continually optimize your partnerships to drive growth and increase efficiency.

impact.com Marketing Optimization Platform

Empower decision-making with a deeper knowledge of your partnerships

Uncover each partners’ unique strengths and unlock the potential of your entire partnership program through the impact.com partnership management platform Partner Insights reports.
sponsorships
Last click is so last decade

Gain insights about valuable partners overlooked by last-click models. Identify incremental value of partners all along the purchase journey — and reward them appropriately.

Identify your big spenders

You want to attract customers with high lifetime value — customer value reporting lets you identify the partners that bring in these high-quality purchasers.

statistics graph
Spend with confidence

Benchmark your partnership program against other channels such as paid search and display, so you can adjust your spend accordingly.


Predict the future, optimize performance

Stop wasting time building out forecasting models and searching for data anomalies within your reporting.

Predict performance out to 90 days and track your KPIs with impact.com’s Forecasting and identify anomalies to replicate their success or prevent future failures with impact.com’s Anomaly Detection.

performance forecasting model

Evaluate partner value

Last click doesn’t give you the full picture. If you ignore partners that drive value at the beginning or middle of the purchase path, you’re choking your whole funnel.

The Contribution Report shows which partners deliver incremental value throughout the funnel, so you can keep them incentivized and producing results for you.

partner contribution reports

Assess customer lifetime value

Maybe last year’s Black Friday sale did great, but which partners brought in one-time deal seekers and which ones brought in high-value repeat customers?

The Customer Value report answers these questions and more, enabling you to recognize the partners that bring in your most loyal customers.

Assess customer lifetime value

Track customers across devices

Do more customers enter the conversion path on mobile or on desktop? Which device do they use when it’s time to purchase? Where do tablets fit in?

Device Analysis gives you the full breakdown of cross-device customers’ paths to conversion.

Track customers across devices with Device Analysis

Optimize and grow productive partnerships

Gain a snapshot of the retail segment and how your partner program stacks up against your peers. Dig deeper into performance gaps and discover opportunities to optimize and recruit partners with significant revenue potential.

With these insights, you can boost revenue and long-term sustainability through productive partnerships. Currently, this feature is available for North American retail brands, Benchmarking will be available in other verticals and regions in the future.

benchmarking reports


impact.com partnership management platform

Manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster.

Discover & Recruit

Contract & Pay

Track

Engage

Protect & Monitor

Optimize


Let’s grow and optimize your partnership program

Find out how the impact.com partnership management platform can help you analyze your partners and uncover the insights you need to deliver growth.