In this episode, presenter Todd Crawford engages in a conversation with Brook Schaaf, the CEO and co-founder of FMTC. To initiate the episode, Brook unveils his individual professional odyssey, commencing from his initial job after college at Zappos.com. Throughout the dialogue, Brook imparts his viewpoint on a range of subjects, encompassing his team’s methodology at FMTC for approaching brands regarding the significance of coupons, comprehending the reasons behind consumer cart abandonment, and formulating an effective coupon strategy in collaboration with publishers and commerce content partners.
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