During this discussion, Nilla Ali, Senior Vice President of Commerce at Buzzfeed, and Bryce Widelitz, Vice President of Publisher Innovation at impact.com, engage in a conversation about the realm of content development. Tune in to discover insights on team expansion, the dynamic changes in content and monetization, the art of crafting data-driven content, establishing brand connections, leveraging the potential of live shopping, and gaining invaluable career advice from both esteemed guests. For a deeper well of knowledge, consider delving into “The Partnership Economy” authored by David A. Yovanno.
The book is available at thepartnershipbook.com and at all major retailers.
[00:48] Introducing Bryce, what he’s excited about, and what keeps him up at night
[02:12] Introducing Nilla, what she’s excited about, and what keeps her up at night
[03:42] The evolution of content and monetization
[06:06] Information-based content vs commerce content
[07:23] Monetization and how editors connect with readers
[14:20] Creating commerce-based content
[20:44] Consumers’ content demand
[24:04] Connecting with brands
[29:37] Live shopping
[34:15] Nilla’s advice
[35:30] Bryce’s advice
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