Season 1 | Episode 12

The importance of attribution and validation through social proof

The Partnership Economy

During this conversation with Zak Bretherton, the AVP of Marketing at PennyMac Loan Services, LLC, he delves into various aspects of marketing. The discussion encompasses the structure of the marketing team, the current market’s sense of urgency, Zak’s concerns, the process of selecting an attribution model, and intriguing industry dynamics. Before becoming part of the PennyMac team, Zak amassed experience in multiple marketing positions at companies such as ZMB Marketing, SBE Lifestyle Hospitality, Turn Car Subscriptions, Vylla, ClearPath Lending, and OBE Marketing. Zak’s educational background includes a BSc in Business Management and Marketing from Arizona State University.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at and at all major retailers.

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