Customer Referral Marketing

Transform your delighted customers into revenue-driving advocates

Create flexible customer referral programs that reach and engage high-value audiences authentically to drive new revenue for less.

customer referral software
Join more than 4,000 brands that use the impact.com platform to maximize their partnerships

Build high-performing customer referral programs with impact.com/advocate

With /advocate, brands can use customer referral marketing to drive revenue, foster brand growth, and accelerate new customer acquisition.
With our solution, high-growth brands have achieved:

Higher CVR vs. paid ads

2x

Higher average selling price

18%

Higher lifetime value

5%

Higher CVR vs. free trials

5x

Scalable customer referral solution that aligns audience preferences with your business's unique needs

Engage customers at key moments with winning referral experiences

  • Customize your program’s assets to fit your brand’s look and feel, including referral widgets, dashboards, and emails
  • Offer the right rewards like discounts, credit, gift cards, points, and custom rewards
  • Place your referral program at key moments in the customer journey, including post-purchase flows, customer accounts, mobile or desktop apps, and more
  • Add gamified and fun-to-use elements like leaderboards and reward exchanges
engage with referral customers

Build refer-a-friend programs that fit your customer experience strategy

  • Easily integrate your tools and systems to reward custom events like purchases, sign-ups, and more
  • Offer bonus incentives for multiple referrals made in a specific timeframe with a tier-based program type
  • Reward more than one action with varying rewards or values with a multi-objective program type
  • Sweeten the deal with additional offers like recurring rewards or time-based offers
refer-a-friend programs

Motivate customers with the tools they need to refer others successfully

  • Offer personalized share links and codes to build trust with new audiences
  • Provide quick and easy sharing options through social and email integrations
  • Give your advocates access to referral activity, status and history tracking with referral dashboards

Effortlessly run, promote, and protect your program with automated workflows

  • Automatically reward one or both referral participants once they meet your chosen criteria
  • Send custom follow-up/reminder emails triggered once certain actions are met
  • Use our APIs and advanced integrations for detailed referral attribution
  • Protect your program from fraudulent activities through advanced and fully automated fraud detection and prevention capabilities
automate workflows

Easily track and monitor program performance with intuitive dashboards and reports

  • Review individual participant records to see who they’ve referred, the status of those referrals, their rewards earned, and more
  • Offer the right rewards like discounts, credit, gift cards, points, and custom rewards
  • View the analytic dashboards to review the high-level metrics that are most important to you, like revenue generated, completed referrals, etc.
  • Pull custom reports for advanced performance analysis
track and monitor referrals

Create custom referral programs that fill your pipeline

  • Easily integrate your tools and systems to reward custom events like free-trial sign-ups, closed won deals, and opportunities created
  • Create tier-based programs to reward multiple referrals
  • Offer multi-objective programs to incentivize more than one action with different rewards
  • Add additional offers like recurring rewards or time-based offers
refer-a-friend programs

Engage at critical moments with unforgettable experiences

  • Place your referral program at top touchpoints in the customer journey, such as in-app, customer accounts, microsites, and pre-purchase web pages
  • Offer the right rewards like internal currency, product upgrades, gift cards, discounts, points, and custom rewards
  • Create custom program assets like referral widgets, dashboards, and emails that are unique to your brand
  • Add gamified and fun-to-use elements like leaderboards and reward exchanges to increase participation
engage with referral customers

Motivate customers with the tools they need to refer others successfully

  • Offer personalized share links and codes to build credibility and trust with new audiences
  • Provide quick and easy sharing options through social and email integrations
  • Give your advocates access to referral activity, status, and history tracking with intuitive-to-use referral dashboards

Effortlessly run, promote, and protect your program with automated workflows

  • Automatically reward one or both referral participants once they meet your chosen criteria
  • Protect your program from fraudulent activities through advanced and fully automated fraud detection and prevention capabilities
  • Send follow-up/reminder emails triggered once certain actions are met
  • Use our APIs and advanced integrations for detailed referral attribution
automate workflows

Easily track and monitor program performance

  • Review individual participant records to see who they’ve referred, the status of those referrals, their rewards earned, and more
  • View the analytic dashboards to review the high-level metrics that are most important to you, such as revenue generated, engagement, and conversion data
  • Pull custom reports for advanced performance analysis
track and monitor referrals

CONSUMER RESEARCH REPORT

How consumers rely on recommendations from people they know

Discover how consumers  make purchase decisions in 2024 and what motivates your customers to refer.

customer research report

How /advocate helps businesses grow

“Leveraging impact.com’s customer referral solution to enhance our monthly user acquisition has helped our business achieve a significant boost in revenue and ARR. Combining our customer referral and affiliate programs to one platform with impact.com has also helped us ease security reviews, reduce costs, and streamline our workflow. We’re excited about the future of this platform which can evolve and grow with us, and look forward to leveraging its full potential to drive even greater results.”

Giacomo Bertollo headshot

Giacomo Bertollo,

Head of Product Marketing at Hack The Box

GoKinetic logo

“In my role as Program Manager, I’m truly impressed by the immediate impact the referral program has had on our sales enablement strategies. It’s a breeze to integrate, and the user experience is top-notch, allowing our sales team to focus on what they do best. The proactive and insightful support we receive equips us with the tools to optimize our referral tactics efficiently. Moreover, the program’s customizable incentives are perfectly aligned with our sales targets, delivering a personalized touch that is both motivating and rewarding. With /advocate, we’re not just keeping pace—we’re setting the pace in customer engagement and driving business expansion forward.”

Brandon Faire headshot

Brandon Faire,

Consumer Programs @GoKinetic by Windstream

Zorz logo

“In my career, I’ve pressure-tested several different referral solutions and at this point have found /advocate to be the best featured and most reliable partner for my clients. Referral programs are tightly integrated into the customers’ experience, and success hinges upon a system that is not just easy to integrate and full-featured—it must be absolutely dependable because if it breaks you lose the trust of your biggest advocates. In addition, the flexibility /advocate has for rewards, incentive structures, and sharing features has made it much easier for us to take programs from zero to viral for our clients. I’m excited that impact.com has integrated referrals into the platform because it only further cements their position as a market leader in the partnership space.”

Keith Posehn headshot

Keith Posehn,

CEO, Zorz LLC.

Integrate with the tools you already know and love

Sync data into /advocate from your tech stack to reward custom events. Drive referral data back into your systems for automated reward fulfillment and follow-up.

Shopify logo Hubspot logo Stripe logo Salesforce logo Magento logo

FAQ’s

What fraud prevention capabilities does /advocate have?

The /advocate referral program uses an advanced fraud detection algorithm that analyzes multiple factors, including name, IP address, and email domain tracking, to generate unique fraud scores for each referral. This enables the system to identify and block high-risk referrals, maintaining the integrity of your program.

What kind of support and resources are available for /advocate?

Our industry-leading onboarding provides access to our expert customer success team, including program strategy coaches and technical implementation engineers. Additionally, customers benefit from robust documentation, PXA courses, and other helpful resources.

How long does it take to set up an /advocate customer referral program?

Setup time varies depending on the complexity of your referral program, the level of customization required, and the internal resources you have available. The most basic programs can be set up in a couple of weeks, while more complex integrations can take a few weeks.

Where is /advocate currently supported?

The /advocate referral platform is currently available in select countries. If interested, please  contact one of our sales reps to learn more.

Customer referral marketing: Your lever for scalable revenue growth

Today’s consumers rely on research before they buy, demanding authenticity from their trusted sources. This shift challenges large-scale customer acquisition. /advocate's referral solution helps brands activate customers to reach new audiences in an authentic, trusted way, driving revenue growth for lower costs.