Season 2 | Episode 4

Conversion rate optimization, the importance of agility, and why growth is never done

Partnership Economy podcast season 2 episode 4

In this episode, Todd engages in a conversation with Tye DeGrange, who holds the positions of CEO and Principal Growth Marketer at Round Barn Labs. Tye’s professional responsibilities involve employing data-driven strategies with a strong customer focus to foster the growth of startups and Fortune 500 companies operating in both consumer and enterprise domains. With an extensive career spanning over 17 years, including notable tenure at Amazon and eBay, Tye has cultivated a profound reservoir of expertise in expanding affiliate programs and other marketing avenues and projects. Throughout their dialogue, they delve into topics such as the significance of A/B testing, the hurdles associated with attracting and retaining talent, as well as the promising prospects of shoppable commerce.

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