Season 1 | Episode 10

Constantly learning and becoming the center of excellence

The Partnership Economy

In this exchange with Anna Samkova, the Group General Manager for Digital and Marketing at The PAS Group Ltd, she discusses her journey through digital and marketing positions. The conversation delves into the transformation of The PAS Group, their strategies for managing marketing budgets, the significance of vendor engagement, embracing diverse viewpoints, Anna’s current concerns, and the benefits of a robust business infrastructure.

Anna, who originally hails from Ukraine, relocated to Australia nearly three decades ago. Over the years, she has held various positions at companies like Dodo Services and ABnote Australia. Currently, she holds the position at The PAS Group Ltd, a role she has been dedicated to since 2011.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at and at all major retailers. stands in solidarity with Ukraine and supports the initiatives of our incredible clients who have mobilized to assist those in need. For more details head over to our blog where our CEO, David A. Yovanno, shares his thoughts on this unfolding crisis.

Episode Outline

[00:42] The PAS Group

[02:05] Anna’s role

[03:37] Evolving The PAS Group over the past 12 years

[09:11] Marketing budgets

[14:24] Engaging with partner vendors

[18:04] Perspectives from podcasts

[19:05] What’s top of mind for Anna?

[24:41] What keeps Anna up at night?

[29:02] Leading companies to success

[31:52] Anna’s mentors

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