Season 2 | Episode 9

Secrets of the affiliate world

The partnership economy

In this particular podcast installment, Todd engages in a conversation with Wade Tonkin, who holds the position of Director of Global Affiliate Marketing at Fanatics. With a professional background spanning over two decades, Wade has been deeply involved in the management of affiliate and partnership initiatives. His expertise encompasses various aspects such as retail affiliate management, program administration, affiliate recruitment, and consulting in the affiliate domain. In his present capacity, Wade’s responsibilities encompass the supervision of affiliate programs for a diverse range of more than 30 e-commerce platforms. Notably, these include the official online stores for major sports leagues like NFL, MLB, NBA, and NHL. Throughout the episode, Todd and Wade delve into captivating subjects surrounding media partnerships and the emergent influence of content-driven commerce. Wade also provides exclusive insights into the workings of the Fanatics affiliate program, his personal standpoint on partnership management, and a host of other insightful perspectives.

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