BUSINESS DEVELOPMENT
Simplify partnership management
Finally, the flexibility to work with a wide variety of partners on a single platform.
Technology that lets you focus on relationship-building
Minimum tech. Maximum data
Leverage our APIs for tracking and reporting beyond expectation, automatically sharing the data with your partners so you can work toward achieving shared goals.
Custom contracting
Negotiate with and sign partners to your program using powerful contract management workflows. Tailor each deal to the specific terms and needs of each partner.
Robust analytics
Compare the performance of each partnership initiative, so you can gauge their contribution and adjust tactics to continually optimize for ROI growth.
Actionable insights
- Assess the true value of a partner’s contribution to conversions, whether they deliver that value at the beginning, middle, and end of the customer journey.
- Partnerships don’t happen in a vacuum. With conversion path and synergy reporting, you’ll see how your program and individual partners interact with other marketing channels to drive conversions.
- Armed with deeper insights both broad and deep, you can work with your partners to adjust tactics and improve ROI in real time.
Flexible payouts
- Not all brand-to-brand partnerships involve payments, but when they do, you have the ability to pay on CPC, CPA, flat fees, tiered bonuses, and more.
- You can customize your compensation structure partner by partner. And with our powerfully flexible — yet surprisingly intuitive — contracting system, you can pay for actual value and not just for performance.
Mobile UX
- Enhance the user experience with deep links from your partner’s app to yours. For example, if a customer books a flight to New York on your partner’s app and then clicks through to book a room on your app, they’ll land directly on your New York listings page instead of a generic booking page.
Comprehensive tracking
- impact.com has developed one of the most precise and comprehensive tracking technologies in the industry. Our multi-layered tracking combats cookie blocking and lets you connect the dots across all types of events, channels, and devices.
- Using both cookie and non-cookie based methods ensures your partners are properly credited for every conversion. In the event a cookie is blocked or deleted, we accurately track customer actions via a digital fingerprint (non-PII) and tie the visit to the appropriate conversion and partner.
Video
fuboTV: Driving Growth Through Partnerships
fuboTV, a live streaming service, shares their story on why partnerships are key to their growth and how working with impact.com allows fuboTV to unlock all the potential they have with partners they want to work with.
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