BUSINESS DEVELOPMENT

Simplify partnership management

Finally, the flexibility to work with a wide variety of partners on a single platform.

Actionable insights

Actionable insights
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Flexible payouts

Flexible payouts
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Mobile UX

Mobile UX
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Comprehensive tracking

Comprehensive tracking
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Customized tracking technology and streamlined workflows to manage your unique partnerships

Optimizing your channel partnerships can be tricky. Your contracting, performance tracking, and data-sharing needs can change from one partner to the next, so you often have to build a range of custom solutions in-house. Our platform allows you the focus and flexibility you need to work with — and analyze the performance of — a wide variety of partners on a single platform. We handle the tech, so you can devote your full attention to fruitful collaboration.


Technology that lets you focus on relationship-building


Actionable insights

Assess the true value of a partner’s contribution to conversions, whether they deliver that value at the beginning, middle, and end of the customer journey.

Partnerships don’t happen in a vacuum. With conversion path and synergy reporting, you’ll see how your program and individual partners interact with other marketing channels to drive conversions.

Armed with deeper insights both broad and deep, you can work with your partners to adjust tactics and improve ROI in real time.

Flexible payouts

Not all brand-to-brand partnerships involve payments, but when they do, you have the ability to pay on CPC, CPA, flat fees, tiered bonuses, and more.

You can customize your compensation structure partner by partner. And with our powerfully flexible — yet surprisingly intuitive — contracting system, you can pay for actual value and not just for performance.

Mobile UX

Enhance the user experience with deep links from your partner’s app to yours. For example, if a customer books a flight to New York on your partner’s app and then clicks through to book a room on your app, they’ll land directly on your New York listings page instead of a generic booking page.

Comprehensive tracking

Comprehensive tracking

impact.com has developed one of the most precise and comprehensive tracking technologies in the industry. Our multi-layered tracking combats cookie blocking and lets you connect the dots across all types of events, channels, and devices.

Using both cookie and non-cookie based methods ensures your partners are properly credited for every conversion. In the event a cookie is blocked or deleted, we accurately track customer actions via a digital fingerprint (non-PII) and tie the visit to the appropriate conversion and partner.

tracking users online

Video

fuboTV: Driving Growth Through Partnerships

fuboTV, a live streaming service, shares their story on why partnerships are key to their growth and how working with impact.com allows fuboTV to unlock all the potential they have with partners they want to work with.

Watch now

Let’s simplify your partner management

Find out how impact.com can help you optimize your unique partnerships.