Impact

Impact

Grow your mobile conversions

“We’ve experienced phenomenal growth on the Impact platform.
The support for native integrations and ability to drive
traffic directly into our app has been invaluable for us.”

Brooke Feinberg, Senior Director of Affiliate Marketing

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Unlock Mobile Partnerships

Drive partner traffic into your app and connect with new, mobile-first partners.

Increase Conversion Rates

Great user experience drives great conversion rates. A single link can send users to the right place in-app — and to mobile web or the app store if the user doesn’t have your app installed.

Move Beyond Installs

Stop relying on CPI to fuel your mobile growth. Instead, focus on true value by paying partners for post-install conversion events like sales, travel bookings, or new subscriptions.

Zero Work for Your Partners

Other solutions require intensive partner integrations. With Impact, partners don’t need to change a thing to begin driving traffic into your app.

Truly Intelligent Deep Linking

Our mobile deep linking solution, TrueLink™, sends users directly to the desired place in-app.

  • Deep linking into your app boost conversion rates by 3x compared to mobile web
  • Fallback logic routes users to mobile web or to the app store if your app’s not installed
  • There’s no need to juggle separate links for app and web – a single link works for both

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Consistently Accurate Attribution

With most deep linking solutions it’s tough, if not impossible, to track and attribute partner contributions in-app. We fixed that.

  • SDKs can be a pain. We won’t make you install one
  • Our API-based solution optimizes performance and minimizes dev time
  • Your partners don’t need to do a thing. Seriously.

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70% of Mobile Conversions Occur In-App

There’s a whole mobile world out there – and you need to be ready for it. Once you implement our mobile solution, you’ll open up new partnership opportunities with mobile-first businesses like games, utilities, and other app-only partners.

Plus, you can expect to see greater revenue from your existing partners, as they can begin driving their mobile traffic into your app, where conversion rates are 3x higher on average than in mobile web.

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Take Control of Your Mobile User Experience

You should be able to decide exactly what happens when a user clicks on your partner’s link to your content. Optimize with A/B testing and set different flows for different segments, like iOS vs Android users.

By providing a complete rules-based routing engine on top of the intelligent deep linking, TrueLink™ gives you complete control over your user experience – even when users click through from your partner’s app or website.

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Protect Yourself from Fake Installs

As more and more budget flows into mobile, bad actors have followed suit. In fact, Forensiq Fraud Lab research shows that 25% of app installs involve fraudulent activity.

Fraud operators can make these bogus installs look legitimate, but our algorithms can tell the difference. We flag the fake installs, and you pay for only the real ones.

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eBook

A Partnership Leader’s Guide to the Wild World of Mobile Apps

Today, more than at any other time in history, being a successful partnership leader requires a mastery of the mobile environment. Download our eBook to help you navigate the wild and crazy world of mobile app partnership management.

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Impact Partnership Cloud

Impact’s Partnership CloudTM manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster:

Activate Mobile Partnerships

Find out how Impact’s Partnership CloudTM can help you drive in-app conversions.

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