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Ultimate guide to partnership marketing
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MOBILE PARTNERSHIPS
App, meet partnerships
Grow your in-app sales with our complete mobile solution.
“We’ve experienced phenomenal growth on the Impact platform. The support for native integrations and ability to drive traffic directly into our app has been invaluable for us.”
Brooke Feinberg, Senior Director of Affiliate Marketing
Video
Drive Mobile Growth with Partnerships
You spend more on marketing to grow on mobile every year but are you getting the returns you want? Watch this video and find out in less than 90 seconds about the powerful ways partnerships can grow your business.
Unlock mobile partnerships
Drive partner traffic into your app and connect with new, mobile-first partners
Increase conversion rates
Great user experience drives great conversion rates. A single link can send users to the right place in-app — and to mobile web or the app store if the user doesn’t have your app installed.
Move beyond installs
Stop relying on CPI to fuel your mobile growth. Instead, focus on true value by paying partners for post-install conversion events like sales, travel bookings, or new subscriptions.
Zero work for your partners
Other solutions require intensive partner integrations. With Impact, partners don’t need to change a thing to begin driving traffic into your app.
Truly intelligent deep linking
Our mobile deep linking solution, TrueLink™, sends users directly to the desired place in-app
- Deep linking into your app boost conversion rates by 3x compared to mobile web
- Fallback logic routes users to mobile web or to the app store if your app’s not installed
- There’s no need to juggle separate links for app and web – a single link works for both
Consistently accurate attribution
With most deep linking solutions it’s tough, if not impossible, to track and attribute partner contributions in-app. We fixed that.
- SDKs can be a pain. We won’t make you install one.
- Our API-based solution optimizes performance and minimizes dev time
- Your partners don’t need to do a thing. Seriously.
70% of mobile conversions occur in-app
There’s a whole mobile world out there – and you need to be ready for it. Once you implement our mobile solution, you’ll open up new partnership opportunities with mobile-first businesses like games, utilities, and other app-only partners.
Plus, you can expect to see greater revenue from your existing partners, as they can begin driving their mobile traffic into your app, where conversion rates are 3x higher on average than in mobile web.
Take control of your mobile user experience
You should be able to decide exactly what happens when a user clicks on your partner’s link to your content. Optimize with A/B testing and set different flows for different segments, like iOS vs Android users.
By providing a complete rules-based routing engine on top of the intelligent deep linking, TrueLink™ gives you complete control over your user experience – even when users click through from your partner’s app or website.
Protect yourself from fake installs
As more and more budget flows into mobile, bad actors have followed suit. In fact, Forensiq Fraud Lab research shows that 25% of app installs involve fraudulent activity.
Fraud operators can make these bogus installs look legitimate, but our algorithms can tell the difference. We flag the fake installs, and you pay for only the real ones.
Truelink
How to own and optimize your customer’s experience
Mobile conversion rates. Outdated offers. Location-based promos. It’s a quagmire of possibilities getting your customers where you want them to go. Experience how TrueLink™ gets your users where you want them with ease, no matter what technological challenge your offer presents, in this interactive use case library.
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Activate promising partnerships
Find out how impact.com’s Partnership Cloud™ can help you drive in-app conversions.