Dave Yovanno returns to the podcast for its second season, engaging in a conversation with Elisa Charbonnel, who holds the position of Director of Paid Media at Disney Streaming. In their discussion, they delve into the remarkable surge in popularity of Disney’s streaming platforms during the pandemic and the pivotal role played by strategic collaborations in stimulating demand. Elisa sheds light on Disney’s adaptive strategies, highlighting their ingenious methods of driving revenue despite the adverse impact of shutdowns on various business segments. Moreover, Elisa offers insights into the evolving landscape of the partnership economy, emphasizing the increasing significance of thorough research supported by data, particularly as prominent tech giants continue to disrupt established platforms and marketing channels.
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