Partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the third and fastest-growing revenue channel for organizations.
Welcome to the PARTNERSHIP ECONOMY.
Jay McBain, Forrester, Principal Analyst Global Channels.
The Partnership Economy is the revenue enterprises are generating through all types of partnerships and the people, services and technologies driving its rapid growth.
Innovative enterprises are generating explosive growth in The Partnership Economy by transforming their approach to partnerships.
Until now, marketers and business development leaders haven’t had the proper technology to manage the entire partnership lifecycle. This has fueled the need for PARTNERSHIP AUTOMATION and Impact’s Partnership CloudTM. At Impact we are proud to be Powering The Partnership EconomyTM for global businesses.
Our most mature clients are seeing:
David A. Yovanno, CEO of Impact explains why partnerships are the third stage of enterprise growth and the need for PARTNERSHIP AUTOMATION.
Speak with one of our Growth Technologists to learn how Impact’s Partnership Cloud™ can usher you into the new era of growth.