Partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the third and fastest-growing revenue channel for organizations.
Welcome to the PARTNERSHIP ECONOMY.
The Partnership Economy is made up of the people, services, and technologies that enable brands to generate revenue through partnerships. How does it work? Partners receive payments and incentives for tapping into their expertise, influence, and authority to drive partnership collaborations.
Innovative enterprises are generating explosive growth in the Partnership Economy by transforming their approach to partnerships.
Until now, marketers and business development leaders haven’t had the proper technology to manage the entire partnership lifecycle. This has fueled the need for PARTNERSHIP AUTOMATION and Impact’s Partnership CloudTM.
At Impact we are proud to be Powering The Partnership EconomyTM for global businesses.
Our most mature clients are seeing:
2019: The year partnerships became a major category for business growth—A note from Impact’s CEO
Learn moreSpeak with one of our growth technologists to learn how Impact’s Partnership Cloud can usher you into the new era of growth.