The Partnership Economy

A new era of enterprise growth is here

Partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the third and fastest-growing revenue channel for organizations.

Welcome to the PARTNERSHIP ECONOMY.

“We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75% of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances.”

Jay McBain,
Forrester,
Principal Analyst Global Channels.

The partnership economy is the revenue enterprises are generating through all types of partnerships and the people, services and technologies driving its rapid growth.

Unlimited potential

Innovative enterprises are generating explosive growth in the partnership economy by transforming their approach to partnerships.

The types of emerging partnerships are virtually limitless!

Strategic business partners

Corporate social responsibility / charity

Affiliates

Mobile apps

Social influencers

Premium publishers, news, and content

Sponsorships

Ambassadors

Until now, marketers and business development leaders haven’t had the proper technology to manage the entire partnership lifecycle. This has fueled the need for PARTNERSHIP AUTOMATION and Impact’s Partnership Cloud^TM.

At Impact we are proud to be Powering The Partnership Economy^TM for global businesses.

Our most mature clients are seeing:

Up to 25% of total enterprise revenue driven through partnerships

Partnership revenue as a channel growing by 50% or more YoY

Speak with one of our growth technologists to learn how Impact’s Partnership Cloud can usher you into the new era of growth.

The partnership economy has arrived.

A new era of enterprise growth is here