In this episode, host Dave Yovanno engages in a conversation with Courtney Spritzer, the CEO and Co-Founder of Socialfly. As a social media agency led and operated by women, Socialfly crafts strategic social media blueprints for renowned brands such as Discovery, Conair, and Il Makiage. Courtney’s journey from a finance background to establishing a flourishing agency exemplifies the transformation of personal passion into a triumphant business model. With a decade immersed in the field, Courtney imparts her observations regarding the dynamic shifts within the realm of social media, particularly the evolution of influencer marketing. Moreover, she shares her expert perspectives on initiating collaborations with content creators right from their inception, delving into the optimal categories of creators brands should prioritize, methods for result evaluation, and more.