Impact

Impact

Tame your data.

Your team needs to be able to react to changing conditions – both good and bad – immediately. There isn’t time to wrangle and clean fragmented data from a zillion sources. You need trusted data that is ready to go, so you can provide fast answers to complex questions and help guide smart marketing decisions. You need a marketing system of record.

Wrangling data is no fun. Analyzing it is.

Data Onboarding

Our Universal Tracking Tag captures the majority of your data in real time. You can then leverage our library of 150+ pre-configured integrations to automatically ingest and de-duplicate cost and touchpoint data from both internal and external data sources.

Source of Truth

Your data is cleansed, verified, de-duplicated, and normalized at the event-level, providing greater accuracy and an unmuddled view of your customer journey. Finally understand true causality, analyze incrementality, and glean deep insights to guide your team.

Cross-Device Identification

Track interactions across every device to understand how your customers truly interact with your ads. Our proprietary identity matching paints a clear, detailed picture of each customer’s journey across devices and bridges offline and digital performance.

Case Study

How Cymax tackled its marketing analytics

The data analytics team at Cymax was spending way more time than they wanted to generate marketing metrics and reports, and they were only able to access first and last click performance. So while they had access to traditional performance reporting, they couldn’t see the customer journey and therefore lacked data-driven insight. Cymax sought to gain the insights they needed to make data-driven marketing investments with confidence.

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Find out how Impact can help you maximize every marketing dollar.

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