Impact

Impact

Impact is transforming the way advertisers handle media and performance marketing partnerships. Our natively integrated suite of products enables digital brands and agencies to maximize their return on global ad spend by providing a single trusted view into the consumer journey from ad impression through acquisition – across all devices and channels.

Impact was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint.

From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships.

We then set our sights on the real-time delivery of actionable insights across marketing channels and devices, developing the most comprehensive digital marketing platform with buyer journey insights, attribution modeling, built-in ad fraud detection and the automation of critical marketing workflows.

We remain committed to best-in-class technology, transparent data you can trust and relentless innovation that delivers next-generation solutions to digital marketers around the world.

Our Mission

We believe science and technology have the potential to transform business, both for our clients and ourselves. Our mission is to deliver disruptive innovations in marketing technology to help our clients successfully navigate the ever-changing, digital landscape and grow their business.

Leadership

David A. Yovanno

CEO

A seasoned media and technology executive, Dave joined Impact in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining Impact, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Per Pettersen

Chief Strategy Officer & Co-Founder

Per, a serial entrepreneur, is a founder of Impact and other successful internet businesses including Commission Junction, Leadpoint and Savings.com. Per has run all aspects of internet companies and is the chief architect of Impact’s product, business and operational strategy.

In 1998, Per helped birth the modern affiliate marketing industry as co-founder and CTO of Commission Junction, the world’s first affiliate network. Per earned his Bachelor of Science in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.

Roger Kjensrud

Chief Technology Officer & Co-Founder

Roger is co-founder and CTO of Impact, where he is tasked with architecting and enhancing the world’s most scalable and complete marketing technology suite. As CTO, he leads our engineering and product departments. Roger is also a previous co-founder and technology leader of several internet technology companies, including Savings.com and Leadpoint.

Previously, Roger was the Director of Engineering at Commission Junction, where he transitioned the company to a scalable Java-based technology infrastructure. This generated significant IT cost savings, while enabling improved development processes that enhanced speed and quality. Roger earned his Bachelor of Science and Master of Science in electrical engineering from the University of California, Santa Barbara, and also earned a Bachelor of Science in telecommunications from Gjøvik College of Engineering, Norway.

Jesper Rathje

Chief Financial Officer

Jesper is the Chief Financial Officer at Impact where he has served as a financial consultant to Impact for several years. Jesper brings more than 30 years of financial experience to the CFO role including extensive involvement in building financial infrastructure.

Prior to joining Impact, Jesper was a consultant at RGP, Chief Financial Officer at Clipper Windpower, a UTC subsidiary, and was responsible for accounting, treasury, financial planning and reporting, facilities and IT, Chief Accounting Officer at PeopleSupport and was responsible for accounting, tax and treasury functions, SEC reporting and purchasing worldwide, Vice President and Corporate Controller of Herbalife, a nutrition and weight management company with $2 billion in revenues and operations in over 60 countries. Jesper held management positions with Pharmavite, a nutritional supplement manufacturer, Textron, a global multi-industry company serving aviation, aerospace and industrial markets, and Ernst & Young for 8 years.

Scott Brazina

Chief Marketing Officer

A veteran technology marketing executive, Scott joined Impact in November 2017 and brings 18 years of business development and marketing leadership for enterprise SaaS companies in the product development and MarTech space. Scott has a proven track record of accelerating growth through highly targeted account based marketing and selling.

Before joining Impact, Scott was VP of MarTech & Media for Dyn, an Internet Performance Management company acquired by Oracle. Prior to Dyn, Scott was CMO of the leading MarTech DSP provider, DataXu. Before DataXu, Scott was SVP Global Enterprise Marketing, PTC.

Scott is responsible for Impacts’ global marketing strategy, brand-building, thought leadership, demand generation, communications, and public relations initiatives.

Marc Fanelli

General Manager, Forensiq and Altitude

Marc joined Impact in August of 2018 and brings 25 years of leading analytic-driven and big-data businesses for some of the world’s largest data companies and agencies. As GM, Forensiq and Altitude Marc is responsible for leading all aspects of these businesses including sales, success, operations, and product strategy, globally. Marc has an extensive track record of innovating and scaling products and solutions through leveraging a unique skill set that lies at the intersection of data science, big-data, technology, high-performance team building and global experience with a laser-focus on solving client and market challenges.

Prior to joining Impact, Fanelli was SVP, Global Data & Analytics for Acxiom, a marketing database analytics company. While at Acxiom, Marc ran the global data and analytics businesses, enabling clients and partners to reach highly targeted audiences within digital publishers and platforms across the globe. He also previously served as GM of Merkle, a leading performance marketing agency, responsible for all aspects of the creation and distribution of global data-driven solutions into the online ecosystem.Marc received his MS in Statistics, as well as both a BS in Mathematics and a BA in Geography from Montclair State University in New Jersey.

Michael Head

General Manager, Radius

Mike is responsible for the success and growth of the Radius product line. He’s a veteran at Impact who has been instrumental in scaling the global sales team across all three products. In his current role, he’s focused on evangelizing Partnership Marketing and helping clients grow faster.

Mike is an entrepreneur at heart and has always had a passion for developing and growing businesses. In 2008 he co-founded a location based deal app, SBClick. Prior to that he founded an in-house personal training company and produced a fitness DVD. His love for technology is what led him back to Impact.

David Sendroff

Founder, Forensiq

David is the founder and CEO of Forensiq, an award winning advertising fraud detection company, acquired by Impact in 2016. He continues to lead product innovation in the areas of ad fraud detection, compliance and brand safety.

David has been in the technology space for nearly 20 years with roles in systems engineering, security and product development. Prior to Forensiq, David was the CIO of Spire Vision (now part of Zeta Global), a marketing firm that he grew from startup through acquisition. While at Zeta Global, he innovated cutting edge fraud detection technology, which he spun out as Forensiq in 2010. He received his BS in Computer and Information Sciences from The University of Maryland at College Park.

Max Ciccotosto

Co-Founder, Mediarails

Max is the Co-Founder of Mediarails. Prior to Mediarails, he served as a Head of Global Growth and VP North America for Lightinthebox, where he oversaw all growth initiatives including affiliate and influencer marketing. His first startup, Wishpot - an early social commerce provider - was acquired by Lockerz, where he served as VP of Product and Growth.

Max started his career at Microsoft as Senior Lead Program Manager.  He holds a degree in Telecommunication Engineering from University of Bologna and a Master in Electrical Engineering from University of Washington. An aspiring cookbook author, Max is currently working on finishing his first book.

Florian Gramshammer

Managing Director, EMEA

A leading figure in the digital marketing and ad tech world in Europe, Florian is Managing Director EMEA. Based in London, he develops and executes Impact's rapid regional growth strategies and is responsible for the day-to-day management of the local commercial and customer success teams.

Before joining Impact in May 2018, Florian held senior positions for blue-chip technology companies including CJ Affiliate by Conversant, Gartner, and most recently, Managing Director of IgnitionOne. His 17 years of industry leadership include active roles on the IAB’s Performance Marketing Council and Legislation and Standards Committee.

Florian is passionate about technology and business, particularly how both can make the world a better place.

Adam Furness

Managing Director, Asia-Pacific

A seasoned business operations and development executive, Adam Furness has logged 16 years of experience in the APAC market and has a true passion for technology-based startups.

Prior to joining Impact, Adam spent four years at RhythmOne (formerly RadiumOne) where his most recent role was Managing Director, Asia Pacific. He’s also held senior leadership roles in sales, strategy, cross-platform, and business development at Southern Cross Austereo, Macquarie Radio Network, and MI9 (formerly ninemsn). Adam is based in the company’s Sydney office.

Wade Crang

VP Strategic Operations & Co-Founder

Wade is a co-founder of Impact and VP Strategic Operations. In this role, he makes certain every client gets the data and information they want, how they want it, and when they want it — so timely and well informed marketing decisions can be made.

Prior to co-founding Impact he was part of the founding team at LeadPoint, where his BI architecture boosted revenue per lead and ROI on new product initiatives. At Savings.com his BI architecture enabled the fast growing company to become fully data-driven, optimizing revenue-per-visitor and media spend. Wade also served Commission Junction as VP Business Intelligence & Product. He installed operational processes and tools that enabled CJ to cost effectively scale and support a global customer base. Wade holds a bachelor of science in applied mathematics from California Polytechnic University, San Luis Obispo.

Todd Crawford

VP Strategic Initiatives & Co-Founder

Todd is a co-founder of Impact and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events, including: Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights.

Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late 1990’s, he helped birth the modern affiliate marketing industry as co-founder and VP Business Development of Commission Junction. Todd won the 2007 Affiliate Marketing Legend award. Todd holds a bachelor of arts degree from the University of Minnesota, Twin Cities.

Our Investors

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $1.1 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. The firm seeks to invest $15 million to $75 million per company. Representative investments include ActiveCampaign, Centauri Health Solutions, Digital Map Products, Impact, LifeStance Health, Nordic Consulting Partners, and Partners Surgical. The founders have more than four decades of collective investing experience and have served on the boards of successful growth companies including Ability Network, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Net Health, Passport Health, SurveyMonkey, and Yapstone. For more information, visit www.silversmithcapital.com.