About Impact

Transforming the way enterprises manage and optimize all types of partnerships

We are growth technologists

Impact is transforming the way enterprises manage and optimize all types of partnerships.
Our Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner lifecycle to activate rapid growth through the emerging PARTNERSHIP ECONOMY™.

Impact was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint.

From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships.

We then set our sights on the real-time delivery of actionable insights across marketing channels and devices, developing the most comprehensive digital marketing platform with buyer journey insights, attribution modeling, built-in ad fraud detection and the automation of critical marketing workflows. In 2019, we launched Impact’s Partnership Cloud to address the technology needs of marketers and business development leaders for partnership automation.

We remain committed to best-in-class technology, transparent data you can trust and relentless innovation that delivers next-generation solutions to enterprises around the world.

Our mission

We believe science and technology have the potential to transform business, both for our clients and ourselves. Our mission is to deliver disruptive innovations in technology to help our clients successfully navigate the ever-changing, digital landscape and grow their business.

Leadership

DAVID A. YOVANNO

DAVID A. YOVANNO

CEO

SCOTT BRAZINA

SCOTT BRAZINA

Chief Marketing Officer

FLORIAN GRAMSHAMMER

FLORIAN GRAMSHAMMER

Managing Director, EMEA

TODD CRAWFORD

TODD CRAWFORD

VP Strategic Initiatives & Co-Founder

PER PETTERSEN

PER PETTERSEN

Chief Strategy Officer & Co-Founder

MICHAEL HEAD

MICHAEL HEAD

Chief Partnerships Officer

ADAM FURNESS

ADAM FURNESS

Managing Director, Asia-Pacific

ROGER KJENSRUD

ROGER KJENSRUD

Chief Technology Officer & Co-Founder

MAX CICCOTOSTO

MAX CICCOTOSTO

Chief Product Officer

WADE CRANG

WADE CRANG

VP Strategic Operations & Co-Founder

Our investors

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $1.1 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing profitable technology and healthcare companies. The firm seeks to invest $20 million to $100 million per company. Representative investments include ActiveCampaign, Centauri Health Solutions, Digital Map Products, Impact, LifeStance Health, MediQuant, Nordic Consulting Partners, and Validity. The partners have over six decades of collective investing experience and have served on the boards of numerous successful growth companies including Ability Network, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Net Health, Passport Health, SurveyMonkey, and Yapstone. For more information, visit
www.silversmithcapital.com

Providence Strategic Growth (“PSG”) is an affiliate of Providence Equity Partners (“Providence”). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies, primarily in North America. Providence is a premier global asset management firm with over $40 billion in aggregate capital commitments. Providence pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 180 companies and is a leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, RI, and also has offices in New York and London. For more information on PSG, please visit http://www.provequity.com/private-equity/psg, and for more information on Providence, please visit
www.provequity.com.