TRACK
Every device. Every channel. Your tracking should see all of it
impact.com’s partnership tracking software connects partner activity to revenue across your entire program. Web, app, cross-device, social—every interaction attributed accurately, every partner credited fairly, every payout backed by data you can trust.
100b+
tracked GMV across the platform
2-3x
conversion lift from mobile social traffic via Enhanced Deep Linking
Active publishers tracked
250k
Affiliate tracking that works the way your program actually runs
Affiliate programs don’t live on one device, one channel, or one type of conversion. Your tracking shouldn’t either. impact.com gives you a complete, accurate picture of partner performance—from the first impression to the final in-app purchase—with the flexibility to track what matters most to your business.
Sales, leads, app installs, subscription upgrades, in-store visits. impact.com lets you define the actions that matter and track them consistently across your entire program. Each event type has a unique ID, supports multiple tracking methods (tag, API, or server-to-server), and can be tested end-to-end before going live. Your program, your definitions, your data.
The Universal Tracking Tag goes in your site header and tracks user activity—clicks, sessions, and conversions—across every page. It uses first-party cookies, making it resilient to browser privacy changes that disrupt traditional pixel and gateway tracking. No developer dependency after setup. No gaps in your data.
For programs that need more control, impact.com’s partnership tracking software includes API-based tracking that delivers server-to-server precision. Independent of any browser, immune to any update.
Your customers research on one device and buy on another. impact.com’s cross-device tracking links those journeys using an identity graph, so you see the full path to conversion, and every partner who contributed gets the credit they earned. Identity matching works across your program and across the impact.com network for even greater reach.
The stand-down policy protects original partner attribution from being overridden by browser extensions or late-click interference. Impression and view-through attribution feed a multi-touch attribution view, capturing the partners who influenced the decision before anyone clicked. Fair tracking isn’t just good ethics. It’s what keeps your best partners engaged.
Add your iOS or Android app to impact.com and start tracking partner-driven installs and in-app events alongside your web program. The same tracking links your partners already use are mobile-ready. No new assets, no new workflows. Configure the app actions you want to reward, from first installs to high-value in-app purchases, and pay partners for the outcomes that move your business.
Already working with Adjust, AppsFlyer, or another MMP? impact.com integrates directly, so your mobile attribution stack and your partnership program speak the same language.
When a customer clicks a partner’s link, where they land determines whether they buy. impact.com’s routing logic sends each user to the optimal destination. Deep into the right product page, directly into your app if it’s installed, or to the most appropriate fallback if not. No broken paths. No wasted clicks.
For brands driving traffic from Instagram and Facebook, Enhanced Deep Linking bypasses Meta’s in-app browser and opens your app directly. Brands making this switch see 2–3x higher conversion rates from mobile social traffic, because your logged-in app experience converts; a stripped-down in-app browser doesn’t.
TrueLink™ gives partners a single link that handles every scenario — web, app, location-based offers, gated content. No partner integration required. It just works.
GDPR, CCPA, and the regulations that follow all have one thing in common: they reward programs built with privacy at the foundation, not bolted on after. impact.com uses HMAC-SHA256 encryption to protect all personally identifiable information passing through the platform. Consent-aware tracking. First-party data architecture. A setup that doesn’t require a legal review every time a new acronym appears.
Ticketmaster using impact.com’s API-based tracking, they onboarded strategic mobile-first partnerships and connected partner activity to in-app revenue for the first time. The result: 32% year-over-year revenue growth and conversion rates 20% higher than traditional click-through experiences.
32%
year on year revenue growth
Everything your tracking program needs
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Universal tracking tag
First-party, ITP-compliant JavaScript tag. Place it once in your site header and track clicks, sessions, and conversions across every page.
API & server-to-server tracking
Browser-independent precision. Track conversions server-side for the most reliable attribution, no matter what happens at the browser level.
Cross-device identity graph
Link user journeys across devices. See the full path to conversion and credit every partner who contributed — not just the last touchpoint.
Event types
Define what counts in your program. Sales, leads, installs, upgrades — every action tracked with a unique ID and tested before it goes live.
Mobile app tracking
Track partner-driven app installs and in-app events. Works with existing tracking links. Integrates with Adjust, AppsFlyer, and other leading MMPs.
Enhance deep linking
Bypass social in-app browsers. Send Instagram and Facebook traffic directly into your app — where users are logged in and conversion rates are 2–3x higher.
Truelink™
One link, every scenario. Routes users to the optimal destination—web page, app, or fallback—with no partner integration required.
Impression and view-through attribution
Credit partners who influenced decisions before anyone clicked. Capture the full picture of how your partners drive awareness and intent.
Rosetta Stone migrating to impact.com restored accurate tracking and actionable attribution across the program. Partner confidence came back. Revenue followed.
87%
year on year revenue growth after migration
24%
decrease in violations and enhancement requests
SoFi's journey shows that with the right technology and an experienced team, financial advertisers can build a scalable affiliate program that is both competitive and fully compliant.
The impact.com platform enabled the team to automate workflows, enhance data accuracy, and optimize resources. Looking ahead, TrainPal plans to expand into the Asia-Pacific market, leveraging impact.com's tools to build strong partnerships, implement flexible incentives, and scale its global presence.
350%
user growth
Track is one part of how impact.com manages the full partner lifecycle
impact.com’s partnership tracking software connects partner activity to revenue across your entire program. Web, app, cross-device, social—every interaction attributed accurately, every partner credited fairly, every payout backed by data you can trust.
Contract & Pay
Flexible commissions, electronic contracts, and automated payouts. Pay for the results that matter.
Discover & Recruit
Full-funnel, cross-device tracking across every partner and every property. The whole picture, always.
Manage & Engage
Proactive messaging, automated workflows, and 40+ performance reports. Partners stay informed and on-brand.
If you don’t track it, it never happened
See how impact.com’s tracking infrastructure can lay the foundation for your program’s next stage of growth.
Frequently asked questions
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Affiliate tracking software is a system that records, attributes, and pays out on the actions driven by external partners (affiliates, influencers, publishers, and app developers) so brands have a single, accurate view of what every partner contributes. Modern affiliate tracking software goes beyond last-click web conversions: it captures leads, app installs, in-app events, and cross-device journeys, then attributes credit across every partner who touched the sale. More sophisticated platforms—often called partnership tracking platforms—extend this further, connecting the full program lifecycle from partner recruitment and link creation through to automated payouts, with support for multiple tracking methods (tag, API, server-to-server) and cross-device identity matching. impact.com's affiliate tracking platform handles $100B+ in tracked GMV across 250,000+ active publishers, covering web, mobile, and app programs in one place.
Cross-device tracking in affiliate marketing works by linking user activity across multiple devices—so when a customer researches on a phone and converts on a laptop, the affiliate who drove that first interaction still receives credit. Options like impact.com’s cross-device tracking uses an identity graph that matches devices to the same user, either within a brand’s own program or across the broader impact.com network. This gives brands a complete view of the customer journey and ensures partners are attributed fairly across every touchpoint, not just the device where the final conversion happened.
Multi-device tracking is the ability to follow a user’s path across different devices—phone, tablet, laptop—and connect those sessions into a single, continuous journey. In affiliate marketing, it matters because a customer who sees a partner’s content on mobile and converts on desktop can otherwise appear as two separate, unconnected events, leaving the partner uncredited for work they actually did. Tools such as impact.com’s multi-device tracking solves this using identity-based matching, so partners are compensated for their actual contribution regardless of where in the journey the final conversion happened.
Cookie-based tracking in affiliate marketing relies on browser cookies to identify users and attribute conversions. API tracking—also called server-to-server tracking—sends conversion data directly between servers, bypassing the browser entirely. Cookie tracking is simpler to set up but vulnerable to browser privacy restrictions, ad blockers, and cookie deprecation. API tracking is more reliable because it doesn’t depend on what happens in the browser. Features like impact.com’s partnership tracking software supports both methods, along with a Universal Tracking Tag that uses first-party cookies for resilience against ITP and similar browser changes, so programs can choose the method that fits their technical setup.
Cookie deprecation affects affiliate program tracking by reducing the reliability of browser-based methods that use third-party cookies to identify users and attribute conversions. As major browsers restrict or eliminate third-party cookies, programs that rely solely on traditional pixel or gateway tracking can see gaps in their attribution data. Affiliate platforms like impact.com address this through first-party cookie architecture via the Universal Tracking Tag, API-based server-to-server tracking, and cross-device identity matching—methods that stay accurate regardless of browser-level changes. Programs using impact.com’s tracking infrastructure are not reliant on any single method, which means browser updates do not create blind spots in partner attribution.
Event types in affiliate marketing are the specific actions a brand chooses to track and attribute within its partnership program—such as a completed sale, a submitted lead, an app install, or a subscription upgrade. Defining event types is what allows a brand to move beyond tracking only purchases and instead measure the full range of outcomes that partners drive. Affiliate software like impact.com, each event type has a unique ID, supports multiple tracking methods, and can be tested before going live to ensure accurate reporting and partner payouts. This gives brands the flexibility to reward partners for the actions that matter most to their business, not just the last click before a transaction.
Mobile app tracking for affiliate programs connects partner-driven traffic to actions taken inside a mobile app—including installs, sign-ups, purchases, and other in-app events. When a user clicks a partner’s tracking link, deep linking logic routes them to the app (if installed) or the app store (if not), and the resulting action is attributed back to the correct partner. Tools like impact.com’s mobile app tracking works with existing tracking links, supports both iOS and Android, and integrates with leading mobile measurement partners (MMPs) like AppsFlyer and Adjust, so brands do not need to rebuild their mobile attribution stack to add partnership tracking alongside it.
Deep linking in affiliate marketing is the practice of routing users who click a partner’s link directly to a specific page, product, or in-app destination—rather than a generic homepage or app store listing. Effective deep linking reduces friction between the click and the conversion by landing users exactly where they intended to go. Impact.com’s Enhanced Deep Linking goes further: for traffic coming from platforms like Instagram and Facebook, it bypasses the social in-app browser and opens the brand’s app directly, where logged-in users convert at significantly higher rates. TrueLink™, impact.com’s single-link routing tool, is an option to handle web, app, and fallback destinations automatically, with no additional partner integration required.