Track everything, all the time
Accurately track partners across web and app properties and attribute performance, no matter how many devices customers use.
A consistent, accurate way to track partners
Future-proof your program with our modern, reliable approach to tracking.
Cut out the cookies
Browsers are clamping down on cookie-based tracking. Don’t get left behind.
Track anything
It’s more than just conversions. Track leads, app installs, subscription upgrades, and more.
MMP? CDP? NBD
Got an app? Enjoy integrations with major mobile players, or let us handle the app tracking for you.
Your tracking, your choice
Get the most accurate, reliable tracking by plugging into our APIs. Track conversions, credit app installs, and identify users across their devices with the best tracking method on the market.
If APIs aren’t your thing, simply add our universal tracking tag to your site’s header. Our JavaScript-based solution is fully ITP-compliant and far more reliable than traditional pixel and gateway tracking — and it’s a cinch to enable.
See the whole picture with cross-device tracking
Consumers often research on one device and convert on another. If you only see partner touchpoints on the converting device, you’ll miss vital context.
Our cross-device identity graph figures out which devices belong to the same user and links them. Plus, you can see how your partners participate with each other along the path to purchase, alongside other channels.
Future-proof your program
As the major browsers trip over each other in the race to shield users from online tracking, you can place your trust in a system that keeps accurate partner tracking and attribution no matter what happens.
Break free of browser-based tracking — experience APIs that allow you to relax the next time a browser update threatens to disrupt traditional tracking methods.
Streamline the user experience with TrueLink™
Maximize conversion rates by ensuring a smooth customer experience on mobile: give your partners a single link that routes users along the optimal path, deep linking them directly to the right product or offer page in your app or website.
TrueLink™ doesn’t require partners to go through any sort of integration. It just works.
Make privacy a priority
Whether it’s GDPR, CCPA, or something else, privacy regulation is here for good. The Partnership Cloud is built around consumer privacy, so you’ll be covered no matter which acronym comes next.
Protect all personally identifiable information (PII) that passes through our platform with ultra-secure HMAC-SHA256 encryption.
Track partner-side impressions, STAT
Save your partners hours of busywork by encouraging them to leverage our STAT Tag. It automatically transforms partners’ direct links into tracking links — so their old posts can instantly begin generating revenue.
Plus, as a bonus, the STAT Tag can capture valuable info about each link’s impression count and CTR, giving you unprecedented visibility into partners’ performance.
TrueLink
How to own and optimize your customer’s experience
Mobile conversion rates. Outdated offers. Location-based promos. It’s a quagmire of possibilities getting your customers where you want them to go. Experience how TrueLink™ gets your users where you want them with ease, no matter what technological challenge your offer presents, in this interactive use case library.
impact.com partnership management platform
Manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster.
Discover & Recruit
Contract & Pay
Track
Engage
Protect & Monitor
Optimize
Discover & Recruit
Discover a limitless number of global partners—and add them to your partnership program with ease. Save time with powerful discovery and recruitment automation.
Engage
Proactive messaging and automated workflows make sure partners stay informed, productive, and on-brand.
Protect & Monitor
Expose fraud wherever it corrupts your conversion paths. Cut out invalid traffic and reinvest spend in high-quality partnerships.
