Track everything, all the time

Accurately track partners across web and app properties and attribute performance, no matter how many devices customers use.

A consistent, accurate way to track partners

Future-proof your program with our modern, reliable approach to tracking. 

Cut out the cookies

Browsers are clamping down on cookie-based tracking. Don’t get left behind.

Track anything

It’s more than just conversions. Track leads, app installs, subscription upgrades, and more.


Got an app? Enjoy integrations with major mobile players, or let us handle the app tracking for you.

Your tracking, your choice

Get the most accurate, reliable tracking by plugging into our APIs. Track conversions, credit app installs, and identify users across their devices with the best tracking method on the market.

If APIs aren’t your thing, simply add our universal tracking tag to your site’s header. Our JavaScript-based solution is fully ITP-compliant and far more reliable than traditional pixel and gateway tracking — and it’s a cinch to enable.

Your tracking, your choice
Cross-device tracking

See the whole picture with cross-device tracking

Consumers often research on one device and convert on another. If you only see partner touchpoints on the converting device, you’ll miss vital context.

Our cross-device identity graph figures out which devices belong to the same user and links them. Plus, you can see how your partners participate with each other along the path to purchase, alongside other channels.

Future-proof your program

As the major browsers trip over each other in the race to shield users from online tracking, you can place your trust in a system that keeps accurate partner tracking and attribution no matter what happens.

Break free of browser-based tracking — experience APIs that allow you to relax the next time a browser update threatens to disrupt traditional tracking methods.

Future-proof your program
Streamline the user experience with TrueLink

Streamline the user experience with TrueLink™

Maximize conversion rates by ensuring a smooth customer experience on mobile: give your partners a single link that routes users along the optimal path, deep linking them directly to the right product or offer page in your app or website.

TrueLink™ doesn’t require partners to go through any sort of integration. It just works.

Make privacy a priority

Whether it’s GDPR, CCPA, or something else, privacy regulation is here for good. The Partnership Cloud is built around consumer privacy, so you’ll be covered no matter which acronym comes next.

Protect all personally identifiable information (PII) that passes through our platform with ultra-secure HMAC-SHA256 encryption.

Make privacy a priority
Track partner-side impressions, STAT

Track partner-side impressions, STAT

Save your partners hours of busywork by encouraging them to leverage our STAT Tag. It automatically transforms partners’ direct links into tracking links — so their old posts can instantly begin generating revenue.

Plus, as a bonus, the STAT Tag can capture valuable info about each link’s impression count and CTR, giving you unprecedented visibility into partners’ performance.

Case study: Partnerships help Shipt bring home the cheddar

Case study

Partnerships help Shipt bring home the cheddar

Grocery-delivery app Shipt began using Impact to track their partners’ activity, and they quickly saw a major surge — to the tune of +65% QoQ growth.

Impact Partnership Cloud

Partnership Cloud™ manages, protects, and optimizes all of your organization’s different partnerships.
Learn more about how we can help you scale faster.

Discover & Recruit

Discover a limitless number of global partners—and add them to your partnership program with ease. Save time with powerful discovery and recruitment automation.
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Find and recruit global partners

Contract & Pay

Choose your business outcomes, then reward the partners that drive them.
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Partnership contract & pay


Track the traffic partners drive on all your properties, across any device.
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Track your partnership life cycle


Proactive messaging and automated workflows make sure partners stay informed, productive, and on-brand.
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Partner engagement & management

Protect & Monitor

Expose fraud wherever it corrupts your conversion paths. Cut out invalid traffic and reinvest spend in high-quality partnerships.
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Protect your partnership from ad fraud


Continually optimize your partnerships for growth and efficiency.
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Partnership marketing optimimzation

If you don't track it, it never happened

Find out how our industry-leading tracking can lay the foundation for your growth.

Navigating your partnership automation strategy during Covid-19 - Watch our webinar