The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 7 Episode 5 – Merging affiliate and creators w/ Jordan Carder of SharkNinja
Many brands struggle to bridge the gap between high-reach influencer campaigns and trackable affiliate sales. Jordan Carter, who leads North American affiliate and social commerce at SharkNinja, joins Todd Crawford to discuss how the household giant solves this by merging creators with performance marketing. Learn how SharkNinja leverages TikTok Shop, creator networks, and hybrid partnerships to turn authentic storytelling into measurable revenue.
Podcast
S07 | E05 – Merging affiliate and creators w/ Jordan Carder of SharkNinja
Podcast
S07 | E04 – Building your own AI tools w/ Keith Posehn of Zorz
Podcast
S07 | E03 – Navigating partnerships in the AI Age w/ Seth Hagerty of Best Buy
Podcast
S07 | E02 – Monetizing in the AI era w/ Hunter Capobianco of CNN
Podcast
S06 | E11 – Building brand equity through authentic community
Podcast
S06 | E10 – Creator partnerships: The secrets brands need to know
Podcast
S06 | E9 – Establishing trust in the era of AI-powered partnerships
Podcast
S06 | E8 – Building authentic connections in the age of human-powered marketing
Podcast
S04 | E10 – The paradigm shift from traditional marketing to partnerships
Podcast
S04 | E9 – Strategies for successful collaboration in the modern influencer landscape
Podcast
S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space
Podcast
S04 | E7 – Accelerating growth through partner diversification
Podcast
S03 | E8 – The benefits of running an affiliate program alongside an agency
Podcast
S03 | E10 – How coupons can boost customer engagement in a competitive market
Podcast
S03 | E9 – Marketing a niche product to niche audiences through partnerships
Podcast
S03 | E7 – The ABCs of influencer marketing
Podcast
S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators
Podcast
S03 | E5 – Building a massive social media following and what not to do as a brand working with creators
Podcast
S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
Podcast
S03 | E3 – The unlimited potential of affiliate marketing
Podcast
S03 | E2 – What to consider when developing a partnership strategy
Podcast
S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
Podcast
S02 | E10 – Increasing customer loyalty through coupon Power
Podcast
S02 | E9 – Secrets of the affiliate world
Podcast
S02 | E8 – All things influencer marketing
Podcast
S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey
Podcast
S02 | E6 – Taking your partnerships and customer acquisition to the next level
Podcast
S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
Podcast
S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done
Podcast
S02 | E3 – How to pivot partnerships in turbulent times
Podcast
S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships
Podcast
S02 | E1 – The challenges of inflation and becoming a great leader
Podcast
S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand
Podcast
S01 | E12 – The importance of attribution and validation through social proof
Podcast
S01 | E11 – Perfecting your partner mix and sweating the details
Podcast
S01 | E10 – Constantly learning and becoming the center of excellence
Podcast
S01 | E9 – The explosive rise of the creator economy
Podcast
S01 | E8 – Keeping up with the industry and the power of content
Podcast
S01 | E7 – Changes in marketing behavior and brand authenticity
Podcast
S01 | E6 – Personalization and how to reach your target customer
Podcast
S01 | E5 – Ensuring value and relevancy through partnerships
Podcast
S01 | E4 – How to survive the holiday season
Podcast
S01 | E3 – Building a brand consumers love
Podcast
S01 | E2 – The big shifts in the affiliate industry
Podcast
S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed