The Partnership Economy explores the power of partnerships
Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Latest episode
Season 7 Episode 6 – Rethinking creator strategy w/ Mal Chia of Ecom Nation
Most brands chase creators for their reach, but what if the real value is in their craft, not their following? Mal Chia joins Todd Crawford to unpack a creator strategy many brands overlook: hiring “character actor” creators purely to produce raw, authentic content for paid social ads. As Meta’s algorithm shifts the burden of targeting onto the creative itself, the brands that win are the ones testing more content, faster. You’ll learn how to build a scalable UGC pipeline, price it correctly, and measure what’s actually working.
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S07 | E06 – Rethinking creator strategy w/ Mal Chia of Ecom Nation
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S07 | E05 – Merging affiliate and creators w/ Jordan Carter of SharkNinja
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S07 | E04 – Building your own AI tools w/ Keith Posehn of Zorz
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S07 | E03 – Navigating partnerships in the AI Age w/ Seth Hagerty of Best Buy
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S06 | E11 – Building brand equity through authentic community
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S06 | E10 – Creator partnerships: The secrets brands need to know
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S06 | E9 – Establishing trust in the era of AI-powered partnerships
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S06 | E8 – Building authentic connections in the age of human-powered marketing
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S04 | E10 – The paradigm shift from traditional marketing to partnerships
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S04 | E9 – Strategies for successful collaboration in the modern influencer landscape
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S04 | E8 – The challenges of customer acquisition and building a beauty brand in a saturated space
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S04 | E7 – Accelerating growth through partner diversification
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S03 | E8 – The benefits of running an affiliate program alongside an agency
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S03 | E10 – How coupons can boost customer engagement in a competitive market
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S03 | E9 – Marketing a niche product to niche audiences through partnerships
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S03 | E7 – The ABCs of influencer marketing
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S03 | E6 – Building successful partnerships with affiliates, commerce content partners and creators
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S03 | E5 – Building a massive social media following and what not to do as a brand working with creators
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S03 | E4 – Finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
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S03 | E3 – The unlimited potential of affiliate marketing
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S03 | E2 – What to consider when developing a partnership strategy
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S03 | E1 – Bradley Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
Inspiring, insightful and exciting!
"Revolutionary insight into a new category. The combination of the variety of guests as well as deep insight into partnerships and the growing industry makes this podcast a must-listen!"
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S02 | E10 – Increasing customer loyalty through coupon Power
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S02 | E9 – Secrets of the affiliate world
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S02 | E8 – All things influencer marketing
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S02 | E7 – Building effective teams, affiliate marketing and engaging consumers on the buyer journey
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S02 | E6 – Taking your partnerships and customer acquisition to the next level
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S02 | E5 – The value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach.
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S02 | E4 – Conversion rate optimization, the importance of agility, and why growth is never done
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S02 | E3 – How to pivot partnerships in turbulent times
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S02 | E2 – Getting back to in-person events, ad fraud, and the upward momentum of partnerships
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S02 | E1 – The challenges of inflation and becoming a great leader
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S01 | E13 – Leveraging B2B partnerships and digitally transforming a brand
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S01 | E12 – The importance of attribution and validation through social proof
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S01 | E11 – Perfecting your partner mix and sweating the details
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S01 | E10 – Constantly learning and becoming the center of excellence
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S01 | E9 – The explosive rise of the creator economy
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S01 | E8 – Keeping up with the industry and the power of content
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S01 | E7 – Changes in marketing behavior and brand authenticity
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S01 | E6 – Personalization and how to reach your target customer
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S01 | E5 – Ensuring value and relevancy through partnerships
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S01 | E4 – How to survive the holiday season
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S01 | E3 – Building a brand consumers love
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S01 | E2 – The big shifts in the affiliate industry
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S01 | E1 – Bryce Widelitz, Impact & Nilla Ali, Buzzfeed