AI changed the game. We’re changing who wins
For twenty years, marketing ran on search. Now people ask, and AI gives a consolidated answer.
impact.com runs on Partnership Intelligence. The same data that tracks what people see, engage with and buy also shows what's feeding the AI's answer about you. See where you stand and act on it.
The traffic is already here. Does your brand measure it?
39%
of shoppers have already used AI to guide purchases—53% plan to this year
35%
of Gen Z uses AI daily
YoY surge in Gen AI-driven traffic to US retail sites (Adobe, Jul 2025)
4,700%
Our data is the differentiator
It's common for AI to run on incomplete or siloed data, so the output averages out and everyone starts to sound the same. Ours doesn’t. impact.com is trained on 9.1 billion e-commerce transactions tracked annually—including 1.1 billion partner-driven—representing $300+ billion in total GMV, of connected, first-party commerce data across transactions, media and identity. That’s what makes the intelligence layer underneath every feature on this page accurate instead of generic.
Generative Engine Optimization, powered by Partnership Intelligence. See exactly how AI recommends your brand, and who it’s citing to do it.
An agent that finds your next partners and recruits them for you—discovery, outreach and application review, on autopilot.
Your AI assistant, built into the platform—live now for both brands and partners. Analytics, discovery, strategy and support, all in one chat.
Generative Engine Optimization, powered by Partnership Intelligence
This is where the platform-wide intelligence above points at one specific, urgent problem: do you show up when AI recommends a brand like yours?
AI brand score
Predicts how likely AI is to recommend your brand, showing your ranking and visibility versus competitors (data sourced from Evertune).
Domain mentions
Reveals which creators and publishers influence visibility in your category, inside AI-generated answers.
Activate instantly
Turn insight into action inside impact.com—activate partners, launch campaigns and commission content on the spot.
Recruitment Agent finds your next partners and recruits them for you
Discover
Scans the Marketplace on a schedule and drops vetted, ready-to-activate prospects into your funnel, matched to instructions you wrote in plain English.
Invite
Reaches out to the partners it finds and onboards them end to end, in the workflow you already use.
Evaluate applications
Reviews every inbound application against your own criteria and accepts the good fits, rejects the bad, and leaves the question marks for you to review. You decide how much autonomy to give the Agent.
This is how you show up differently in the market
Get AI optimization, recruitment, and partnership intelligence—before your competitors do.
The new rules of brand discovery
AI doesn’t surface the most optimized brand. It surfaces the most-cited one, and over 40% of the top 10,000 sources AI models cite already run affiliate or sponsored content.
Brand-owned pages supply as little as 5–10% of what AI cites. The rest comes from the creators and publishers you could be partnering with today.
AI resolves intent before anyone visits your site. The question isn’t ‘did they visit?’ It’s ‘were you the answer?’
How ready are you for the answer era?
BEFORE
The search era
For twenty years, marketing ran on keywords, rankings and clicks. Brands competed for position on a page. Visibility was a science. Traffic was the prize. That era is ending.
AFTER
The answer era
Consumers ask. AI answers—one trusted response, built from the voices that matter most. No links to scroll, no second chance to make an impression. Those voices are already on our platform.
MCP
Connect your own AI tools directly to your account
mcp.impact.com would let a brand or partner connect Claude, Cursor, or any MCP-compatible client directly to their impact.com account—querying performance data, drafting outreach, and finding opportunities without leaving their own workspace.
ROADMAP
Where this is headed: agentic commerce
AI agents are moving past recommending and starting to transact—negotiating terms, completing purchases, coordinating workflows on a shopper’s behalf. impact.com is building the trust and safety infrastructure to bring these agents onto the platform as a new class of partner, the same way we onboard any creator or publisher today.
The proof is in the partnership
“This partnership moves performance marketing beyond the click and into the realm of insights and authority. It gives brands and publishers clear visibility across the LLM ecosystem, and the strategic activation capabilities to act on that intelligence. It’s a major step toward helping our customers shape and monetize the next era of commerce search.”
David A. Yovanno
CEO, impact.com
“Commerce content’s impact on AI search visibility is significant. In our analysis of the top 10,000 sources cited by AI models, over 40% of content either contains affiliate links or is sponsored.”
Brian Stempeck
CEO, Evertune
Frequently asked questions
Generative engine optimization (GEO) is the practice of shaping content and brand signals so AI systems like ChatGPT, Google AI Overviews, and Microsoft CoPilot cite a brand when answering a shopper's question, the same way SEO shaped visibility in traditional search results. impact.com's AI brand score, powered by Evertune, shows brands exactly where they stand in that answer today.
Brands show up in AI search results when a model like ChatGPT or Gemini cites them while answering a shopper's question, which depends far more on what creators and publishers say about a brand across the web than on what the brand says about itself. AI systems pull from third-party content to build their answers, so visibility comes from earning citations across a brand's partner ecosystem, not from the brand's own site. impact.com shows which creators and publishers are already driving that visibility, and lets brands recruit more of them from the same report.
AI decides which brands to recommend by weighing how often and how favorably a brand is mentioned across the creators, publishers and reviews it was trained on, rather than by measuring the brand's own marketing claims. The more a brand is cited by trusted third-party sources, the more likely a model is to name it in an answer. impact.com's AI brand score tracks this directly, showing a brand exactly how it ranks against competitors in that citation pool.
An AI brand score is a measure of how likely an AI model is to recommend a specific brand when answering a related question, based on how often and how favorably that brand is cited across the web. impact.com's AI brand score, powered by Evertune, shows this ranking directly inside the platform, alongside the creators and publishers driving it.
See how AI talks about your brand today.
Find the partners shaping those answers, and recruit them in the same workflow you already use.