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Partnerships, re-imagined for the AI era

For two decades, the internet ran on search. We’re now in the AI answer era—and AI’s answers come from the publishers, creators, and communities your brand partners with.


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4,700%

YoY surge in US retail
traffic from generative AI
—Adobe, Jul 2025

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5-10%

of AI search sources come from a brand’s own website
—McKinsey 2025

40%+

of top AI-cited sources contain affiliate links or are sponsored
—Evertune

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+11pp

growth in brand–partner collaborations next year
—impact.com GSAM 2025

Inside the AI partnerships toolkit

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7 Deep-dive resources: Podcasts, strategy briefs, playbooks, and guides on AI-era discovery

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Frameworks for AI visibility: How to show up in the answers AI gives about your category

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Measurement playbooks: Proving ROI from zero-click and AI-influenced sales

01 START HERE

From the search era to the AI answer era

Before you build the deck for your CMO, build the point of view. Here’s what changed, where AI’s answers actually come from, and why your partnership program just became the channel that decides whether AI even knows your brand exists.

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PODCAST

LISTEN IN 38M

Establishing trust in the era of AI-powered partnerships

URLgenius CEO Brian Klais discusses how AI is shaping the creator economy, boosting performance, and solving critical attribution challenges for brands.

Listen now
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STRATEGY BRIEF

READ 9 MIN

The Answer Era: AI is changing how brands get found—and partnerships are the strategy

AI brand visibility is driven by partners and publishers—not your website. Learn why partnerships power your GEO strategy.

Read now
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TOOLS ROUNDUP

BROWSE 14 MIN

The marketer’s guide to AI-powered creator campaigns: A technology-agnostic framework

See how AI reshapes creator marketing with a five-step framework to streamline workflows, boost ROI, and scale campaigns.

Read now
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EXPLAINER

READ 11 MIN

The 2026 guide to AI influencer marketing: Solving workflow friction and scaling authenticity

AI promises easier influencer marketing, yet brands face messy dashboards, weak metrics, and mismatched creator suggestions.

Read now

02 NOW GO ACTIVATE

The publishers, creators, and communities AI relies on

Less theory, more shipping. Tactical playbooks for measuring what AI says about your brand, placing content where AI looks for sources, and recruiting the partners whose voices it already quotes—so the next quarterly review opens with growth, not excuses.

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MEASUREMENT

READ 12 MIN

Your partnership program is driving AI-influenced sales—your attribution model just can’t prove it

Discover key metrics and strategies for measuring ROI from zero-click searches to prove your partnership program’s value.

Read now
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TACTICAL GUIDE

READ 10 MIN

Why offsite content increases brand visibility in AI search and overviews: The top 3 factors that matter

Affiliate influence is moving offsite as AI decides which brands get cited. Learn the signals AI trusts to build visibility before the click.

Read now
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PLAYBOOK

BROWSE 18 MIN

How to find affiliate marketing partners at scale through AI-powered discovery affiliate marketing partners in an AI-discovery world

Learn how to find affiliate marketers at scale using AI-powered discovery, lookalike modeling, & automated vetting for a successful program.

Read now
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TALK TO OUR TEAM

Learn who’s shaping AI’s view of your brand

A working session with impact.com’s partnerships team. We’ll show you the publishers and creators already influencing AI answers in your category—and how the platform helps you discover, recruit, and activate them at scale.

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