Relying on a single metric to measure your marketing results is no longer enough in a privacy-first world. To get an accurate picture of what actually works, brands must combine multiple data sources like click tracking, business modeling, and lift tests.
Nick Wedewer, VP of Growth Marketing at Hims & Hers, joins Dave Yovanno to share how fast-growing brands like goPuff and Lyft scale their marketing while maintaining deep confidence in their numbers. He explains how to adapt your growth strategy for a new era of authentic creator partnerships and AI-driven search.
In this episode, you’ll discover
✅ A balanced measurement model: Combine click tracking, statistical models, and lift tests to get a clearer, more accurate picture of performance.
✅ The power of real customer voices: Partner with authentic creators who actually use your products to build trust and drive conversions.
✅ Preparing for AI-driven search: Learn how people use AI to search for products and how to adapt your web content to be found.
