Latest blogs
View allDiscover expert insights, actionable strategies, and success stories that can help you optimize your partnerships, drive growth, and achieve better outcomes.
Successful partnerships are the cornerstone of growth and innovation. Gain the insights and strategies to help you build and maintain high-performing partnerships. Learn from real-world examples and discover how businesses like yours have achieved remarkable success by leveraging our solutions.
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8 influencer marketing trends for 2025: 11 experts reveal how to increase ROI with performance-driven creator partnerships
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Beyond basic tracking: 5 data-driven strategies to transform your affiliate program’s ROI
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Performance marketing explained: Types, benefits and key metrics
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Rethinking affiliate measurement for today’s partnerships
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From click to cart: 6 ways to create a full-funnel referral program for retail
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How much to charge for usage rights as an influencer (+ pro negotiation tactics)
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Troubleshooting effective affiliate onboarding: 4 common challenges and solutions
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Strategic integration: How Getty Images built a global content ecosystem through partnerships
Editors picks
FEATURED SERIES
Ultimate guides: Everything you need to know
Dive into our comprehensive guides, crafted to give you all the knowledge and tools you need to succeed. Whether you’re new to partnership management or looking to refine your strategy, these guides cover everything from establishing effective collaborations to optimizing performance.
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The ultimate guide to influencer marketing in 2025
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The ultimate guide to B2B SaaS affiliate marketing: how partnerships boost revenue, business growth, and customer reach
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The ultimate guide to partnership marketing
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Ultimate guide to commerce content maturity for publishers
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Ultimate guide to affiliate marketing in financial services
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Ultimate guide to affiliate marketing
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Ultimate guide to lead generation fraud
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Ultimate guide to commerce content
Influencer marketing is a powerful way to amplify your brand’s reach and outcome. At impact.com, we showcase stories of successful influencer partnerships that have driven significant results. Learn how brands collaborate with influencers to create authentic connections with their audiences, enhance engagement, and achieve measurable growth.
Blog
8 influencer marketing trends for 2025: 11 experts reveal how to increase ROI with performance-driven creator partnerships
Blog
Beyond basic tracking: 5 data-driven strategies to transform your affiliate program’s ROI
Blog
Performance marketing explained: Types, benefits and key metrics
Blog
Rethinking affiliate measurement for today’s partnerships
Blog
From click to cart: 6 ways to create a full-funnel referral program for retail
Blog
How much to charge for usage rights as an influencer (+ pro negotiation tactics)
Blog
Troubleshooting effective affiliate onboarding: 4 common challenges and solutions
Blog
Strategic integration: How Getty Images built a global content ecosystem through partnerships
Blog
Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025
Featured series
Industry research: Keep up on the latest trends
Stay informed with impact.com’s first-party research, offering valuable insights into consumer behavior, industry data, and emerging trends. Our research helps you stay ahead, make data-driven decisions, and refine your partnership strategies.
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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships
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Prime Big Deal Days 2024: Increased transactions suggest a promising holiday shopping season
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6 insights for publishers to maximize commerce content income this Cyber Week
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Cyber Week 2024: Consumers plan to research early and spend more
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5 key consumer trends driving retail and shopping in 2024
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Prime Day 2024: Increased spend and higher conversion rates set new records
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Mother’s Day 2024: 6 consumer trends to help retailers boost mid-year sales
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Navigate 2024 with these 5 insightful consumer shopping trends
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Cyber Week 2023 reveals how pre-purchase research and partnerships influence revenue
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6 essential mid-year consumer trends for 2023
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4 research-backed ways content creators can increase buyer intent
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Prime Day 2023: 4 consumer insights for retailer success on Prime Day
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Cyber Week research 2023: the biggest consumer behavior trends for this shopping season
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Cyber Week benchmark report shows strong numbers for brands and publishers in retail