Brands still hand creators talking points, and viewers can tell. The creators buyers believe are the ones willing to say a product fell short. Josh van Aalst, Founder of Just Josh, joins Dave Yovanno to share what running a team of roughly 90 people at Morgan Stanley taught him about scaling a YouTube channel. Van Aalst also tackles how his team uses AI to publish more without giving up the final call, and why sponsorship and affiliate dollars belong in one conversation.
In this episode, you’ll discover
✅ Treat bad reviews as product feedback: Learn why van Aalst tells brands to take a negative review back to the product team, since honest criticism gives a creator’s later praise more weight.
✅ Fund creators from one budget: Discover how sliding sponsorship dollars toward affiliate could let creators turning down paid deals cover more of the products brands keep asking them to review.
✅ Use AI without losing your voice: Apply his approach of using AI for thumbnail ideas, script head starts, and deal tracking while people on the team keep the final say.
