Sponsoring creators for one-off campaigns is expensive and rarely leads to long-term sales. To grow efficiently, brands must reuse creator videos across other channels, such as paid social ads, search engines, and video podcasts.
Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp (and Co-Founder of InfluenceLogic), joins Dave Yovanno to share how one of the leading health brands manages thousands of influencer relationships. He explains how to source rising talent, balance flat fees with affiliate commissions, and reuse creator content to lower overall marketing costs.
In this episode, you’ll discover
✅ Move beyond one-off sponsorships: Learn how to shift from temporary campaigns to a continuous partnership model that delivers consistent leads month after month.
✅ Use YouTube and video podcasts: Discover why video-first platforms are the best starting point for influencer marketing and how their content continues to drive sales for years.
✅ Balance flat fees and commissions: Understand how to negotiate compensation with creators using a mix of guaranteed payments and affiliate revenue to protect your budget.
