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Free course

Affiliate & Partnerships Industry Fundamentals

Welcome to the Partnerships Experience Academy! This course is an introduction to the Affiliate Marketing and Partnerships Certification.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview
  • Illustrate the various types of digital marketing and their pricing models.
  • Identify the four players in the affiliate and partnerships industry, as well as how they work together to provide value to consumers.
  • Describe why partnerships are so important in driving business growth.
  • List the different partnership payment types and attribution models.
  • Outline how assorted verticals can use partnerships to drive results and how to set payouts accordingly.
  • Recognize a high-level overview of the partnerships life cycle.
Course details
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Course curriculum

Lesson 1
Digital Marketing: Digital Marketing Channels and Pricing Models
Lesson 2
Affiliate Marketing: The Power of Partnerships in Driving Business Growth
Lesson 3
Affiliate Marketing: Affiliate Marketing and Attribution Models
Lesson 4
Affiliate Marketing: Partnership Payment Types
Lesson 5
Affiliate Marketing: Affiliate Marketing Verticals and Examples
Lesson 6
Affiliate Marketing: Affiliate KPIs and Finalizing KPIs
Lesson 7
Affiliate Marketing: Affiliate and Partnerships Goal Setting
Lesson 8
Partnership Life Cycle: High-level Overview of the Partnerships Life Cycle