impact.com Product Training – Fundamentals Certification Path

Managing a thriving partnership program takes much more than just getting partners to sign on the dotted line—it’s about cultivating a relationship. And each stage of that relationship needs special attention. So, let's journey through the impact.com platform as it relates to each phase of the Partnerships Life Cycle. Take this lesson to learn about the impact.com Dashboard and how to navigate the platform at a high level.

First up, let's talk about the features of impact.com that support discovering and recruiting the perfect partner. This phase of the Partnerships Life Cycle is all about finding partnerships that align with a brand's strategy and recruiting them to join the brand's program.

Contract and Pay is a phase of the Partnerships Life Cycle that is fundamental to impact.com's value proposition. It encapsulates a single, centralized suite for brands and partners to keep track of their contracts with one another—plus, they can lean on impact.com as a global clearinghouse. There are quite a few things involved in Contract and Pay. Take this lesson to learn more.

Tracking happens mostly behind the scenes, but it is a crucial stage in the Partnerships Life Cycle. It's here where brands can attribute sales to the correct partners. Let's see tracking and attribution at work on the impact.com platform!

Engage is pretty straightforward, but it requires a gracious touch—it refers to nurturing relationships with partners to make sure they're as productive as can be. Check out this lesson to see how brands can engage with partners via the impact.com platform.

This phase of the Partnerships Life Cycle is all about exposing fraud in a brand's conversion paths and cutting out invalid traffic. This is how a brand ensures that all the hard work it puts into planning its program doesn't fall victim to suspicious actors.

Finally, we reach the last stage in the Partnerships Life Cycle—Optimize. It's all about using in-depth reporting to devise the most powerful ways to improve a brand's relationships with its partners. impact.com has a robust reporting suite just for this. Let's take a look in this course!

What do partners see when they log in to impact.com? Brand account managers would benefit from looking at the platform through a partner's lens—especially because it's the first step new partners take in getting started! Let's take a look at the publisher, or partner, view of impact.com's dashboard.

Partners join impact.com for one major reason—to find and partner with brands. They can do this super quickly and easily on the platform. Watch the video to learn how.

Partners typically have plenty of burning questions when they join impact.com, many of which are about finance. Here, we'll take a look at reporting and finance information for partners.

Ready to test your knowledge? Take the exam to flex those braincells!