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Free course

Influencer Partnership Types and Content Formats

Influencer partnerships come in many forms, and continue to evolve. Understanding each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course will explore various content types and how they each can support campaign goals, as well as the relationship between influencer reach and rate. This course is part of the Getting Started with Influencer Partnerships certification learning path, which you can complete for a certification in Influencer Marketing and Partnerships. Enroll in the full learning path in the PXA portal..

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Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include influencer partnerships.

Partnership leaders

Who need hands-on tactics to recruit and track influencer partnerships.

Affiliate managers

Who need influencer-specific documents and templates to work with influencers.

Influencer marketers

Who want to understand how the influencer landscape is changing, including things like content types and payment models.


What you'll learn?

Course overview
  • Take an in-depth look at influencer tiers including megawatt, macro, mid-tier, micro and nano, as well as which tiers may be best to focus on for specific goals you’d like to reach
  • The relationship between influencer reach and the cost of working with influencers in a given tier
  • Niche categories and how they can target specific audiences, like tastemakers and insiders, fashion, beauty, and men.
  • Understanding all of the available content types, like Instagram stories and posts, TikTok, and others; and choosing the right content type for your campaign goals
Course details
3
Lessons
6
Videos
3
Quizzes
45
Min
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Course curriculum

Lesson 1
Influencer Tiers
13min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson description

In this lesson, we will revisit influencer tiers and grouping factors. We will engage in a more comprehensive overview of influencer tiers and how we work to align the right influencers with brands. We will also cover each tier and the relationship between rate and reach.

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Lesson 2
Influencer Niche Categories
10min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson description

Some influencers specialize in a niche or category. They are good to use when targeting a specific audience. These influencers are considered specialists in their particular topic. In this lesson, we will discuss the different influencer niche categories and good ways to leverage them in influencer partnerships.

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Lesson 3
Types of Influencer Content
22min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson Description

There are many different types of influencer content. In this lesson, we will look at seven different types of influencer content. We will also focus on finding the content that will work best for your influencer campaign.

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