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Free course

Influencer Partnership Strategic Planning Course

Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign will allow you to plan an influencer campaign that best aligns with your KPIs. You will then want to ensure that your influencer campaign fits within your allotted budget. This course will also walk you through strategic influencer briefs and how to communicate key campaign components to influencers. This course is part of the Getting Started with Influencer Partnerships certification learning path, which you can complete for a certification in Influencer Marketing and Partnerships. Enroll in the full learning path in the PXA portal.

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Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include influencer partnerships.

Partnership leaders

Who need hands-on tactics to recruit and track influencer partnerships.

Affiliate managers

Who need influencer-specific documents and templates to work with influencers.

Influencer marketers

Who want to understand how the influencer landscape is changing, including things like content types and payment models.


What you'll learn?

Course overview
  • Influencer partnership program planning and KPI alignment
  • Influencer tiers, platform, and content types.
  • Scopes of work, or SOWs, specifically built for influencer relationships
  • Influencer usage rights, time frame, exclusivity length, and competitors to avoid in your contracts.
  • Amplification and its use in your influencer strategy.
  • Building a budget, including a template for your use.
  • Influencer briefs, why they are important to your planning, and how to create one.
Course details
6
Lessons
7
Videos
5
Quizzes
40
Min
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Course curriculum

Lesson 1
Influencer KPI Alignment
12min
Amy Choi
Instructor
Amy Choi
Lesson description

In this lesson we will draw on what we’ve learned the last few lessons. As we discussed KPIs, influencer tiers, and content types, we will look at how to tie all of those elements together to create a concrete plan. We will also discuss how to plan for brand awareness as well as for conversions and amplification.

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Lesson 2
Building a Scope of Work
9min
Amy Choi
Instructor
Amy Choi
Lesson description

In this lesson, we will discuss building a scope of work based on the influencer tiers and content types that align with the KPIs discussed in previous lessons. We will discuss factors that affect the scope of the influencer’s work such as usage rights, exclusivity, and time frames.

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Lesson 3
Influencer Campaign Timelines
5min
Amy Choi
Instructor
Amy Choi
Lesson Description

In this lesson, we will discuss timelines and provide an example of a program timeline. Timelines ensure that the influencer program goes according to plan as this helps to provide an influencer with enough time to create content, among other things.

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Lesson 4
Influencer Content Amplification
5min
Amy Choi
Instructor
Amy Choi
Lesson description

In this lesson, we will take a closer look at what content amplification is, why it’s a useful tool, and how to plan for it.

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Lesson 5
Influencer Partnership Budgeting
10min
Amy Choi
Instructor
Amy Choi
Lesson description

In this lesson, we will discuss how best to determine the budget for your influencer marketing program. We will look at different budget considerations to consider and take a closer look at the relationship between reach and rate.

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Lesson 6
Influencer Briefs
8min
Amy Choi
Instructor
Amy Choi
Lesson Description

In this lesson, we will discuss how to put everything we have discussed so far together to create an influencer brief. We will present and discuss the different components of an influencer brief and dive a little deeper into a few of the components of the “Dos and Don’ts” component of the influencer brief.

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