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FREE COURSE

B2B Strategic Partnerships Course

The Strategic Business-to-Business Partnerships course, taught by industry experts, is where you’ll find everything you need to know to create, nurture, and evaluate strategic B2B partnerships. First, you’ll get the lowdown on laying the groundwork before approaching potential partners, including defining your dream partnership profiles and figuring out your objectives. Then, you’ll learn how to cultivate new partnerships, create strategic partnership agreements, work cross-functionally, and everything in between. Once you’ve finished the course, you’ll be equipped to successfully navigate strategic B2B partnerships!


Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include B2B strategic partnerships.

Partnership marketing leaders

Who need hands-on tactics to recruit and track B2B strategic partnerships.

Account managers

Who need help with B2B strategic partnerships best practices, worksheets, templates, and tracking documents to successfully manage and expand their program.


What you'll learn?

Course overview
    • The definition of strategic B2B partnerships.
    • The benefits of strategic B2B partnerships.
    • Various promotional methods for B2B partnerships.
    • Identifying your B2B strategic partnership objectives.
    • Defining your ideal strategic partnership profile.
    • Analyzing strategic partnership audience overlap.
    • How to find and approach businesses to create strategic partnerships.
    • Evaluating the compatibility of prospective partnerships.
    • Using the strategic partnership framework template.
    • Managing partnerships and strategic alliances & working cross functionally.
    • Creating a business case & a strategic partnership agreement.
Course details
16
Lessons
16
Videos
16
Quizzes
2
Hours
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Course curriculum

1
What are B2B Strategic Partnerships?
30min
Instructor
Course description

Learn the basics of strategic B2B partnerships, including what this type of partnership is and why you would want to form one.

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2
What Makes a Good Strategic Partnership for Your Business
30min
Instructor
Course description

Understanding the various strategic B2B partner types and thinking through how your customers buy will help you identify prospective partnerships for your brand. Identify the demographic, psychographic, and geographic profiles of audiences you hope to reach, and outline partner types that could align with those partners.

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3
How to Find Strategic Partnerships
30min
Instructor
Course description

In this lesson, you will use the provided resources to help determine if the partnerships you create will be a good fit. You’ll also learn how to track the recruitment of strategic B2B partners.

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4
Strategic Partnership Framework Template
30min
Instructor
Course description

Learn to work together with your partners to create a joint business case you can present to both executive teams for approval. Also learn how to overcome cross-functional challenges as well as technological constraints.

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