Reporting and Measuring Influencer Programs
Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.
Who is this for?
Who want to expand their portfolio of partnerships to include influencer partnerships.
Who need hands-on tactics to recruit and track influencer partnerships.
Who need influencer-specific documents and templates to work with influencers.
Who want to understand how the influencer landscape is changing, including things like content types and payment models.
What you'll learn?
- Align affiliate marketing goals with company goals
- Understand the different acquisition channels and payment methods
- Review key affiliate marketing terminology
- Assess competitor affiliate programs
- Understand what to look for when assessing competitors
- Complete a competitor analysis of their affiliate programs
- Finalize affiliate KPIs
- Set a baseline commission rate
We have discussed how to align your influencer marketing goals with your overall company goals and choose KPIs. In this lesson, we will discuss how to calculate the formulas for these KPIs as well as the additional metrics you should consider when reviewing your program.Enroll now
With an understanding of the metrics we need and the formulas to apply, we will discuss asking influencers for their metrics, the wrap up process and how to make the process as efficient as possible.Enroll now
In this lesson, we will cover the three components of analyzing an influencer marketing campaign: understanding performance averages, identifying anomalies, and then using this data to tell a story. You will also want to create a program recap to share with your team. Will discuss what to include in this recap.Enroll now
In this lesson, we will discuss what to do after you have parsed the learnings from your program. We will discuss some aspects to consider based on your results including the budget, cast, timing, and insights.Enroll now