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Reporting and Measuring Influencer Programs

Leveraging technology we are now able to accurately track many relevant metrics for influencer campaigns. Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! This lesson will cover reporting on the various goals and KPIs that you may have set before your campaign launched. This course is part of the Getting Started with Influencer Partnerships certification learning path, which you can complete for a certification in Influencer Marketing and Partnerships. Enroll in the full learning path in the PXA portal.

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Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include influencer partnerships.

Partnership leaders

Who need hands-on tactics to recruit and track influencer partnerships.

Affiliate managers

Who need influencer-specific documents and templates to work with influencers.

Influencer marketers

Who want to understand how the influencer landscape is changing, including things like content types and payment models.


What you'll learn?

Course overview
  • Align affiliate marketing goals with company goals
  • Understand the different acquisition channels and payment methods
  • Review key affiliate marketing terminology
  • Assess competitor affiliate programs
  • Understand what to look for when assessing competitors
  • Complete a competitor analysis of their affiliate programs
  • Finalize affiliate KPIs
  • Set a baseline commission rate
Course details
3
Lessons
5
Videos
2
Quizzes
35
Min
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Course curriculum

Lesson 1
Influencer KPIs and Calculations
13min
Kristen Bousquet
CEO at Your Soulcialmate
Kristen Bousquet
Lesson description

We have discussed how to align your influencer marketing goals with your overall company goals and choose KPIs. In this lesson, we will discuss how to calculate the formulas for these KPIs as well as the additional metrics you should consider when reviewing your program.

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Lesson 2
Influencer Campaign Wrap-Up
10min
Kristen Bousquet
CEO at Your Soulcialmate
Kristen Bousquet
Lesson description

With an understanding of the metrics we need and the formulas to apply, we will discuss asking influencers for their metrics, the wrap up process and how to make the process as efficient as possible.

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Lesson 3
Analyzing Influencer Campaign Performance
10min
Kristen Bousquet
CEO at Your Soulcialmate
Kristen Bousquet
Lesson Description

In this lesson, we will cover the three components of analyzing an influencer marketing campaign: understanding performance averages, identifying anomalies, and then using this data to tell a story. You will also want to create a program recap to share with your team. Will discuss what to include in this recap.

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Lesson 4
Applying Influencer Campaign Results
5min
Kristen Bousquet
CEO at Your Soulcialmate
Kristen Bousquet
Lesson description

In this lesson, we will discuss what to do after you have parsed the learnings from your program. We will discuss some aspects to consider based on your results including the budget, cast, timing, and insights.

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