Getting Started with Influencer Partnerships – Certification Path
Influencer marketing is rapidly winning the favor of brands who want to tap into the audiences of trusted influencers. It’s the perfect kind of partnership for bolstering a brand’s marketing strategy by creating brand awareness and driving conversions. If you’re new to influencer marketing, this certification path will help you implement effective influencer strategies that align with company goals. You’ll learn about concrete action plans and best practices, and receive worksheets to get you started with managing a fruitful influencer marketing and partnerships program.
Who is this for?
Who want to expand their portfolio of partnerships to include influencer partnerships.
Who want to understand how the influencer landscape is changing.
Partnership marketing leaders
Who need hands-on tactics to recruit and track influencer partnerships.
Who need help with influencer marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
By the end of this certification path, you will be able to:
- Define influencers and influencer tiers.
- Describe the relationship between influencers and company goals.
- List niche categories and describe how they can target specific audiences.
- Understand and choose between all of the available content types.
- Create scopes of work and influencer briefs.
- Use amplification in your influencer strategy.
- Build a budget with a template included for your use.
- Cast and recruit influencers and negotiate talent rates.
- Conduct product fulfillment and monitor influencer content.
- Assess the performance of influencer programs.
In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.Get Certified
Influencer partnerships come in myriad forms, and it’s important to keep up with their evolution. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course builds on what you’ve learnt about influencer partnerships so far, getting a little more specific about influencer tiers, where they are most appropriately used, as well as influencer niches and content formats, like Instagram stories and TikTok posts.Get Certified
Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign means you can plan an influencer campaign that best aligns with your KPIs. And once you’re all set with that, you’ll want to make doubly-sure that your influencer campaign fits within your budget. You’ll learn all about it in this course. We’ll also walk you through strategic influencer briefs and how to relay info about key campaign components to influencers.Get Certified
This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps in the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates. After that, you’ll explore options for product fulfillment and how to make sure your influencers’ content is making use of the appropriate tags and articulating disclosures.Get Certified
Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.Get Certified
In this 50-minute assessment, you'll apply what you learned about creating and maintaining partnerships with influencers. If you pass, you'll receive a certificate which you can share on LinkedIn to impress your network.Get Certified