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Free course

Introduction to Influencer Partnerships

Influencer Marketing continues to become a larger part of brand’s strategies, as the industry grows and evolves. Implementing an influencer marketing program can be a great way to create brand awareness and acquire new customers. In this course, you’ll come to understand the basics of influencer partnerships, including influencer grouping factors, the relationship between different types of influencers and company goals, and influencers’ impact through the shopping funnel. This course is part of the Getting Started with Influencer Partnerships certification learning path, which you can complete for a certification in Influencer Marketing and Partnerships. Enroll in the full learning path in the PXA store.

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Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include influencer partnerships.

Partnership leaders

Who need hands-on tactics to recruit and track influencer partnerships.

Affiliate managers

Who need influencer-specific documents and templates to work with influencers.

Influencer marketers

Who want to understand how the influencer landscape is changing, including things like content type and payment models.


What you'll learn?

Course overview
  • The definition of influencers, and the benefits and drawbacks of working with them
  • Influencer grouping factors
  • Influencer tiers, including megawatt, macro, mid-tier, micro and nano
  • Influencer partnership models, including brand ambassadors and one-off campaigns
  • The relationship between influencers and company goals
  • Influencers impact on key metrics through the shopping funnel
Course details
4
Lessons
4
Videos
6
Quizzes
40
Min
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Course curriculum

Lesson 1
What are Influencers?
13min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson description

Here, you’ll learn about influencers, what they are, how they can help your business, and their advantages and disadvantages. Some examples of successful influencers will be presented to contextualize the content.

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Lesson 2
Influencer Grouping Factors and Influencer Tiers
8min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson description

Learn about the different tiers of influencer, from micro and nano influencers to megawatt influencers. You will also learn about the different grouping factors of influencers and what each of these mean for your partnership program.

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Lesson 3
Influencer Partnership Models
10min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson Description

There are different ways in which you can partner with influencers. The type of partnership you choose should reflect the goals you have set for your brand and for the influencer with whom you are partnering. In this lesson, we will look at the different ways that a brand can partner with influencers to reach particular business goals.

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Lesson 4
Influencers, Company Goals and the Shopping Funnel
9min
Nevon Kipperman
Instructor
Nevon Kipperman
Lesson description

In this lesson, we will make sure that what you have learned thus far is applicable to your setting up an influencer program. To do that, we will look at how influencer partnerships can support your company goals. We will also look at how company goals translate to KPIs, the significance of sentiment, and the influencer’s impact on the purchase funnel.

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