Free course
Introduction to Influencer Partnerships
In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.
Who is this for?
Affiliate marketers
Who want to expand their portfolio of partnerships to include influencer partnerships.
Partnership leaders
Who need hands-on tactics to recruit and track influencer partnerships.
Affiliate managers
Who need influencer-specific documents and templates to work with influencers.
Influencer marketers
Who want to understand how the influencer landscape is changing, including things like content type and payment models.
What you'll learn?
Course overview
- The definition of influencers, and the benefits and drawbacks of working with them
- Influencer grouping factors
- Influencer tiers, including megawatt, macro, mid-tier, micro and nano
- Influencer partnership models, including brand ambassadors and one-off campaigns
- The relationship between influencers and company goals
- Influencers impact on key metrics through the shopping funnel
Course curriculum
Lesson description
Here, you’ll learn about influencers, what they are, how they can help your business, and their advantages and disadvantages. Some examples of successful influencers will be presented to contextualize the content.
Enroll now Lesson description
Learn about the different tiers of influencer, from micro and nano influencers to megawatt influencers. You will also learn about the different grouping factors of influencers and what each of these mean for your partnership program.
Enroll now Lesson Description
There are different ways in which you can partner with influencers. The type of partnership you choose should reflect the goals you have set for your brand and for the influencer with whom you are partnering. In this lesson, we will look at the different ways that a brand can partner with influencers to reach particular business goals.
Enroll now Lesson description
In this lesson, we will make sure that what you have learned thus far is applicable to your setting up an influencer program. To do that, we will look at how influencer partnerships can support your company goals. We will also look at how company goals translate to KPIs, the significance of sentiment, and the influencer’s impact on the purchase funnel.
Enroll now