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Free course

Managing and Tracking Influencer Programs

Influencer campaigns have lots of moving parts, so it is important to keep things organized. This course will walk you through the end-to-end cycle of campaign execution and all of the necessary steps to ensure a successful campaign. This includes casting, recruiting talent, negotiation and execution of campaigns. This course is part of the Getting Started with Influencer Partnerships certification learning path, which you can complete for a certification in Influencer Marketing and Partnerships. Enroll in the full learning path in the PXA portal.

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Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include influencer partnerships.

Partnership leaders

Who need hands-on tactics to recruit and track influencer partnerships.

Affiliate managers

Who need influencer-specific documents and templates to work with influencers.

Influencer marketers

Who want to understand how the influencer landscape is changing, including things like content types and payment models.


What you'll learn?

Course overview
  • Casting and recruiting influencers, including various ways to find influencers that align with the goals we’ve set in prior lessons
  • Negotiating talent rates
  • Product fulfillment options, including sending product, e-gift cards, and other options
  • The influencer content creation approval process to ensure that all content going out is exactly as you planned
  • Monitoring influencer content to ensure all appropriate tags and disclosures are listed
Course details
4
Lessons
6
Videos
1
Quiz
40
Min
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Course curriculum

Lesson 1
Influencer Casting and Recruiting
12min
Mike Iannetta
Founder and Creator
Mike Iannetta
Lesson description

Choosing the correct partner is crucial to a successful partnership. In this lesson, we will discuss casting and recruiting influencers, as well as the different channels you can employ to recruit partners.

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Lesson 2
Steps to Casting and Recruiting Influencers
9min
Mike Iannetta
Founder and Creator
Mike Iannetta
Lesson description

In this lesson, we will cover the actual negotiation and contracting process. Some influencers will sign on to your partnership immediately and agree to the full deliverables, usage, exclusivity, and rates. But, it’s also common for influencers to negotiate their rates before agreeing to a contract. As such, we will also discuss some of the possible scenarios and solutions.

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Lesson 3
Product Fulfillment and Content Creation
10min
Mike Iannetta
Founder and Creator
Mike Iannetta
Lesson Description

In this lesson, we will discuss the operations and logistics part of product fulfillment and content creation, which includes shipping product, creating content, and approving content. We will also talk about ways that you can send products to influencers, and how to monitor the content creation process.

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Lesson 4
Content Posting and Monitoring
9min
Mike Iannetta
Founder and Creator
Mike Iannetta
Lesson description

In this lesson, we will discuss what needs to be done after the content approval process. We will discuss some of the things you need to keep in mind such as checking content for mandatory tags and disclosures, performance tracking, and tracking initial sentiment and engagement.

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