Managing and Tracking Influencer Programs
This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps of the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates. After that, you’ll explore options for product fulfillment and how to make sure your influencers’ content is making use of the appropriate tags and articulating disclosures.
Who is this for?
Who want to expand their portfolio of partnerships to include influencer partnerships.
Who need hands-on tactics to recruit and track influencer partnerships.
Who need influencer-specific documents and templates to work with influencers.
Who want to understand how the influencer landscape is changing, including things like content types and payment models.
What you'll learn?
- Casting and recruiting influencers, including various ways to find influencers that align with the goals we’ve set in prior lessons
- Negotiating talent rates
- Product fulfillment options, including sending product, e-gift cards, and other options
- The influencer content creation approval process to ensure that all content going out is exactly as you planned
- Monitoring influencer content to ensure all appropriate tags and disclosures are listed
Choosing the correct partner is crucial to a successful partnership. In this lesson, we will discuss casting and recruiting influencers, as well as the different channels you can employ to recruit partners.Enroll now
In this lesson, we will cover the actual negotiation and contracting process. Some influencers will sign on to your partnership immediately and agree to the full deliverables, usage, exclusivity, and rates. But, it’s also common for influencers to negotiate their rates before agreeing to a contract. As such, we will also discuss some of the possible scenarios and solutions.Enroll now
In this lesson, we will discuss the operations and logistics part of product fulfillment and content creation, which includes shipping product, creating content, and approving content. We will also talk about ways that you can send products to influencers, and how to monitor the content creation process.Enroll now
In this lesson, we will discuss what needs to be done after the content approval process. We will discuss some of the things you need to keep in mind such as checking content for mandatory tags and disclosures, performance tracking, and tracking initial sentiment and engagement.Enroll now