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Free course

Commerce Content

As affiliate marketing continues to evolve, so do the available partnership types within the industry. Improved tracking and payment methods have allowed for the rise of Commerce Content within the world of partnerships. Commerce content is a great way to diversify your partner mix and to help mature your partnerships program. This course will teach you about the main types of commerce content partnerships, the process for recruiting publishers, the publisher’s point of view, and how to build mutually beneficial and long lasting partnerships.


Who is this for?

Affiliate marketers

Who want to expand their portfolio of partnerships to include commerce content.

Partnership leaders

Who need hands-on tactics to recruit and effectively work with commerce content partners.

Affiliate managers

Who would like to understand the publisher's point of view, and create long-lasting mutually beneficial partnerships.


What you'll learn?

Course overview
  • The main types of commerce content partnerships that currently exist
  • The consumer purchase funnel and how commerce content can support your goals at every stage of that funnel
  • The process for discovering and recruiting publishers
  • The process for working with the publishers that you’ve identified
  • The content publisher’s point of view
  • How to build long-standing relationships with content publishers so that they continue to cover your brand and any relevant updates in the future
Course details
6
Lessons
6
Videos
1
Quizzes
30
Min
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Course curriculum

Lesson 1
Commerce Content Basics and Types of Commerce Content Partnerships
8min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

There are various forms of content partnerships. This lesson will define commerce content and give various examples of commerce content pieces. Commerce content can help support your channel and company goals. This lesson will walk you through the consumer purchase funnel and give you examples of commerce content at each state of the funnel.

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Lesson 2
Finding Commerce Content Partners
4min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

Once you have defined your channel and company goals, you will want to find commerce content partners who best align to achieve those goals. This lesson walks you through the process for finding the right partners.

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Lesson 3
The Content Publisher’s Point of View
3min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

Understanding both sides of a partnership will help you develop a mutually beneficial and long lasting partnership.

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Lesson 4
Commerce Content Strategies
6min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

Discovering the right partners is crucial, but so is doing the necessary research in order to set yourself up for success.

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Lesson 5
Communicating with Content Partners
7min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

Effective communication with partners will help make sure that everyone’s goals are aligned to create long lasting and mutually beneficial relationships.

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Lesson 6
Monetizing Commerce Content
2min
Bryce Widelitz
VP, Publisher Innovation at impact.com
Lesson description

There are various ways in which partners can be compensated through commerce content. This lesson will teach you about the various forms of compensation so that you can tailor your campaign to fit the goals and budgets of both your brand as well as the publishers.

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