Latest blogs
View allDiscover expert insights, actionable strategies, and success stories that can help you optimize your partnerships, drive growth, and achieve better outcomes.
Successful partnerships are the cornerstone of growth and innovation. Gain the insights and strategies to help you build and maintain high-performing partnerships. Learn from real-world examples and discover how businesses like yours have achieved remarkable success by leveraging our solutions.
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How to future-proof your creator business post-TikTok ban: Platform-agnostic strategies for 2025
![Silhouetted figures stand atop an industrial structure against a pastel purple sky at dusk.](https://impact.com/wp-content/uploads/2025/02/migration-growth-1200x574.webp)
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Affiliate program migration: Semrush’s 400% growth with impact.com
![A digital screen displaying food images, with shoppers blurred in the background of a bustling shopping mall.](https://impact.com/wp-content/uploads/2025/02/retail-media-1200x574.webp)
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Retail media marketing: A guide to optimizing your ROI (2025)
![A ski lift carrying two individuals high above a snowy landscape, surrounded by winter scenery.](https://impact.com/wp-content/uploads/2025/02/future-proof-1200x574.webp)
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The complete guide to creating a referral program (2025): 7 proven strategies for growth
![Woman using a laptop with a blurred screen on a sofa.](https://impact.com/wp-content/uploads/2025/01/collaboration-email-1200x574.webp)
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How to write the perfect influencer brand collaboration email (+ examples)
![A long hallway with parallel illuminated lines on walls creating a perspective effect.](https://impact.com/wp-content/uploads/2025/01/Multi-channel-1200x574.webp)
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Multi-channel demand generation strategy: Your complete guide for 2025
![](https://impact.com/wp-content/uploads/2025/01/SEO-1200x574.webp)
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Mobile SEO in 2025: 5 critical steps to boost rankings and conversions
![Two individuals in an office setting with one person standing and the other sitting at a desk.](https://impact.com/wp-content/uploads/2025/01/referral-marketing-statistics-1200x574.webp)
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Top 10 referral marketing statistics for 2025 [+ actionable insights for your program]
Editors picks
FEATURED SERIES
Ultimate guides: Everything you need to know
Dive into our comprehensive guides, crafted to give you all the knowledge and tools you need to succeed. Whether you’re new to partnership management or looking to refine your strategy, these guides cover everything from establishing effective collaborations to optimizing performance.
![saas affiliate marketing programs](https://impact.com/wp-content/uploads/2021/11/saas-affiliate-marketing.jpg)
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The ultimate guide to B2B SaaS affiliate marketing: how partnerships boost revenue, business growth, and customer reach
![](https://impact.com/wp-content/uploads/2021/10/ultimate-guide-thumbnail.jpg)
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The ultimate guide to partnership marketing
![influencer marketing](https://impact.com/wp-content/uploads/2021/09/Ultimate-guide-to-influencer-marketing.jpg)
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Ultimate guide to influencer marketing
![commerce content](https://impact.com/wp-content/uploads/2022/09/commerce-content-maturity-for-publishers-scaled-1200x687.jpg)
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Ultimate guide to commerce content maturity for publishers
![affiliate marketing in financial services](https://impact.com/wp-content/uploads/2022/07/Finacial-Graph-1-scaled-1200x800.jpg)
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Ultimate guide to affiliate marketing in financial services
![Ultimate guide to commerce content](https://impact.com/wp-content/uploads/2021/07/Ultimate-guide-to-affiliate-marketing-2.jpg)
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Ultimate guide to affiliate marketing
![lead generation](https://impact.com/wp-content/uploads/2021/07/Ultimate-guide-to-lead-generation.jpg)
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Ultimate guide to lead generation fraud
![Ultimate guide to commerce content](https://impact.com/wp-content/uploads/2021/06/Ultimate-guide-to-commerce-content.jpg)
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Ultimate guide to commerce content
Influencer marketing is a powerful way to amplify your brand’s reach and outcome. At impact.com, we showcase stories of successful influencer partnerships that have driven significant results. Learn how brands collaborate with influencers to create authentic connections with their audiences, enhance engagement, and achieve measurable growth.
![A silhouette of a person with a flashlight stands against a vibrant purple starry sky, creating a sense of wonder and exploration.](https://impact.com/wp-content/uploads/2025/02/proven-strategies-for-growth-1200x574.webp)
Blog
How to future-proof your creator business post-TikTok ban: Platform-agnostic strategies for 2025
![Silhouetted figures stand atop an industrial structure against a pastel purple sky at dusk.](https://impact.com/wp-content/uploads/2025/02/migration-growth-1200x574.webp)
Blog
Affiliate program migration: Semrush’s 400% growth with impact.com
![A digital screen displaying food images, with shoppers blurred in the background of a bustling shopping mall.](https://impact.com/wp-content/uploads/2025/02/retail-media-1200x574.webp)
Blog
Retail media marketing: A guide to optimizing your ROI (2025)
![A ski lift carrying two individuals high above a snowy landscape, surrounded by winter scenery.](https://impact.com/wp-content/uploads/2025/02/future-proof-1200x574.webp)
Blog
The complete guide to creating a referral program (2025): 7 proven strategies for growth
![Woman using a laptop with a blurred screen on a sofa.](https://impact.com/wp-content/uploads/2025/01/collaboration-email-1200x574.webp)
Blog
How to write the perfect influencer brand collaboration email (+ examples)
![A long hallway with parallel illuminated lines on walls creating a perspective effect.](https://impact.com/wp-content/uploads/2025/01/Multi-channel-1200x574.webp)
Blog
Multi-channel demand generation strategy: Your complete guide for 2025
![](https://impact.com/wp-content/uploads/2025/01/SEO-1200x574.webp)
Blog
Mobile SEO in 2025: 5 critical steps to boost rankings and conversions
![Two individuals in an office setting with one person standing and the other sitting at a desk.](https://impact.com/wp-content/uploads/2025/01/referral-marketing-statistics-1200x574.webp)
Blog
Top 10 referral marketing statistics for 2025 [+ actionable insights for your program]
![What is multi-channel attribution (1)](https://impact.com/wp-content/uploads/2023/03/What-is-multi-channel-attribution-1-1200x919.jpg)
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What is multi-channel attribution? [Basics and best practices for 2025]
Featured series
Industry research: Keep up on the latest trends
Stay informed with impact.com’s first-party research, offering valuable insights into consumer behavior, industry data, and emerging trends. Our research helps you stay ahead, make data-driven decisions, and refine your partnership strategies.
![](https://impact.com/wp-content/uploads/2024/12/shopping-online-1200x780.webp)
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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships
![A person using a laptop while holding a credit card, engaged in an online transaction or shopping activity.](https://impact.com/wp-content/uploads/2024/10/online-payments-Prime-Big-Deal-Days-2024-1200x574.webp)
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Prime Big Deal Days 2024: Increased transactions suggest a promising holiday shopping season
![closeup of a woman's hand typing in her card details to shop online](https://impact.com/wp-content/uploads/2024/09/Cyber-week-shopping-1200x574.webp)
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6 insights for publishers to maximize commerce content income this Cyber Week
![Cyber week](https://impact.com/wp-content/uploads/2024/09/Cyber-week-1200x574.webp)
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Cyber Week 2024: Consumers plan to research early and spend more
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5 key consumer trends driving retail and shopping in 2024
![](https://impact.com/wp-content/uploads/2024/08/Prime-day-2024-shopping-online-1200x574.webp)
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Prime Day 2024: Increased spend and higher conversion rates set new records
![Mother’s Day](https://impact.com/wp-content/uploads/2024/05/Mothers-Day-1200x574.webp)
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Mother’s Day 2024: 6 consumer trends to help retailers boost mid-year sales
![insightful consumer shopping trends](https://impact.com/wp-content/uploads/2024/02/insightful-consumer-shopping-trends-1200x574.webp)
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Navigate 2024 with these 5 insightful consumer shopping trends
![cyber week shopping](https://impact.com/wp-content/uploads/2023/12/5-1200x574.webp)
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Cyber Week 2023 reveals how pre-purchase research and partnerships influence revenue
![consumer trends](https://impact.com/wp-content/uploads/2023/09/Featured-image-Blog-posts-93-1200x574.webp)
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6 essential mid-year consumer trends for 2023
![Content creator](https://impact.com/wp-content/uploads/2023/09/4-research-backed-ways-content-creators-can-increase-buyer-intent-1200x574.webp)
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4 research-backed ways content creators can increase buyer intent
![Prime Day 2023](https://impact.com/wp-content/uploads/2023/09/Prime-Day-2023-1200x574.webp)
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Prime Day 2023: 4 consumer insights for retailer success on Prime Day
![A consumer making a purchase during cyber week](https://impact.com/wp-content/uploads/2023/09/Cyber-Week-research-2023-1200x574.webp)
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Cyber Week research 2023: the biggest consumer behavior trends for this shopping season
![impact.com Cyber Week benchmark report](https://impact.com/wp-content/uploads/2023/02/impact.com-Cyber-Week-benchmark-report--1200x919.jpg)
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Cyber Week benchmark report shows strong numbers for brands and publishers in retail