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A man presents a flower to a robot, symbolizing a blend of nature and technology in a unique interaction.
Blog

The marketer’s guide to AI-powered creator campaigns: A technology-agnostic framework

 Limited-edition promotional graphic for Durkin's Instagram influencer program featuring vibrant colors and engaging design.
Blog

The ROI of long-term creator partnerships vs one-off campaigns

 Asian woman focused on a tablet computer while sitting at a desk, surrounded by office supplies.
Blog

Creator marketing attribution models: The modern marketer’s guide in 2025

 A ring light positioned on a desk, illuminating a laptop in front of it.
Blog

Moving beyond awareness: How creators drive conversions through social commerce and affiliate programs

 A woman sits on a couch with a dog beside her, holding a camera and smiling at the viewer.
Blog

How to become a pet influencer in 2025: 7 steps to landing brand sponsorships

 two influencers smiling
Blog

The new creator payment playbook: How algorithmic delivery is reshaping compensation in 2025

 A woman smiles while taking a selfie with a camera, capturing a moment of joy and self-expression.
Blog

Multi-platform creator partnerships: Monetization strategies that drive ROI across social channels

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

 Business professionals collaborating at a table, surrounded by papers and laptops, engaged in discussion and planning.
Blog

Effective blog affiliate strategies: How “Life with Klee Kai” earns 90% of their income from affiliate—without relying on video

 kitchen
Video

How Hamilton Beach achieved viral success with TikTok creator partnerships

 A woman sits at a desk, focused on her laptop while working.
Blog

Beyond promotion: How creators add value through authentic affiliate partnerships

 Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
Blog

Creator economy vs influencer marketing: Why smart brands are making the switch in 2025
Blog

How content creators are reshaping the affiliate marketing model

 Asian influencer marketer
Research report

2025 E-commerce influencer marketing in Southeast Asia

 A collage of various online shopping platforms displayed on mobile and laptop devices featuring clothing and accessory items.
Blog

How branded storefronts are transforming creator commerce and brand strategies

 How to set up a successful influencer program
Worksheet

Building a successful influencer marketing program

 Open book with sunglasses on a cozy table, next to a takeaway coffee cup, set against a textured neutral background.
eBook

Ultimate guide to influencer marketing
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