The publisher's playbook series
A collection of in-depth analysis, expert insights, and real-world case studies, empowering publishers with the knowledge and tools needed to thrive in this dynamic sector.
Blog
How to build a successful affiliate marketing website
Blog
Google’s unhelpful content update: A reckoning for small publishers
Blog
6 insights for publishers to maximize commerce content income this Cyber Week
Blog
5 ways affiliate marketing benefits publishers [and boosts profits]
Blog
What is affiliate tracking? The basics for publishers
Blog
Retail revolution: What publishers can learn from retail media’s rising tide
Blog
Beyond banner ads: How branded content is redefining advertising for publishers
Blog
What major media publishers can learn from influencers during times of change
Blog
The future of affiliate publishing: Perspectives from top publishers in 2023
Blog
How organic social fuels branded content campaigns: An interview with Narcity’s Minnie Nguyen
Blog
How branded content publishers can use e-newsletters to boost engagement: An interview with The Rebooting’s Brian Morrissey
Blog
6 affiliate tracking methods [+ the outcomes of getting it right]
Blog
7 branded content analytics you should be tracking [+ an action plan]
Blog
How data aggregation saves your branded content team time
Blog
Boosting commerce content performance with subID tracking [for publishers]
Blog
How to find products for affiliate marketing content [for publishers and creators]
Blog
Negotiating commissions: How successful publishers broker better contracts with brands
Blog
The advantages of selling sponsored content on a cost per read basis
Blog
What the future of programmatic ad spend means for publisher revenue models in 2023
Blog
Content amplification strategy for publishers: how to set up your commerce content for success
Blog
5 ways publishers can squeeze more revenue from commerce content
Blog
How to create affiliate links: The complete guide for publishers
Blog
Link rot — an old marketing challenge that deserves every publisher’s attention
Blog
Publishers, follow these six “STEPPS” to create viral content
Blog
A publisher’s best defense against hackers? Having complete visibility into your data
Blog
6 mistakes publishers make with UTM tracking (and how to fix them)
Blog
How publishers can plan their holiday content calendar
Blog
How publishers can future-proof their commerce content program
Blog
Ultimate guide to commerce content maturity for publishers
Blog
Ultimate guide to getting started as an affiliate marketing publisher
Blog
The publisher’s guide to commerce content
Blog
How publishers find brand partners for commerce content
Blog
How to develop an affiliate commission strategy for your brand
Blog
Top five examples of commerce content types
Podcast
S01 | E6 – The End of Ads with Ryan Hudson
Podcast
S01 | E5 – Charting retail media’s course with Keith Bryan
Podcast
S01 | E4 – Google’s Unhelpful Content Update with Lily Ray
Podcast
S01 | E3 –The deal with coupons with Joanie Demer
Podcast
S01 | E2 –The rise of Reddit with Nick Andrews
Podcast
S01 | E1 – The trouble with Google with Michael McNerney
Podcast
Welcome to the publisher’s playbook with Jerrid Grimm
eBook
The Publisher’s Path to Success: Courses and Certifications
eBook
The publisher’s guide to scaling a branded content program
eBook
How publishers can prepare their commerce content program for the long haul
eBook
Ultimate guide to commerce content maturity
eBook
The ultimate guide to becoming an affiliate publisher
Research report
Pressboard Benchmark Report: January – December 2023
Research report
Digiday x impact.com – State of Commerce Content Report 2023
Research report
Pressboard Benchmark Report 2022
Research report
Pressboard Benchmark Report: January – June 2022
Research report
How commerce content drives the consumer’s purchase journey
