The Partnerships Experience Academy (PXA) provides a wide range of educational content and certifications to expand your affiliate and partnership marketing industry knowledge. As a publisher, you now have more opportunities to advance your skills with two new courses.
Trackonomics – Publisher Tools Basics and Pressboard – Publisher Tools Basics provide a high-level overview of how the functions of each tool make content publishing and monetization easier. Depending on your business model and what kind of content you publish, you may find one or both of these courses valuable.
Learn the basics about Trackonomics to improve your commerce content program
You likely partner with many brands across multiple platforms if you have a commerce content program. This can make tracking your program difficult and time-consuming.
Trackonomics offers tools to help you save time while improving your tracking capabilities. In this course, learn about how Trackonomics can benefit publishers and how it can help to optimize brand partnerships.
Learn the basics about Pressboard to enhance your sponsored content
Any media publisher knows that content performance can be challenging to measure. Understanding how your sponsored content, ecommerce, and social media programs work together typically involves pulling data from many different places and sharing them with partner brands.
Pressboard provides software tools tailored for publishers to consolidate performance data from all traffic sources. It also organizes, monitors, and automatically reports on campaigns. In this course, learn how Pressboard can benefit publishers and how it can enhance how you measure your content performance.
Boost your knowledge of affiliate and partnership marketing
PXA provides insights into the partnerships economy while providing more strategies for your business. Industry certifications and more advanced training opportunities for publishers are coming soon.