Meet 2020’s top influencers for Black Friday deals

Unprecedented, unpredictable, uncertain: Pick your adjective, this year’s holiday retail season could go any direction. Will anyone shop in stores? Will the travel industry’s loss be retail’s gain? Will Cyber Monday make up for a Friday flop? It’s all new territory. But one thing we can probably bank on: Consumers will want deals.  Amid pandemic-driven […]

Molly Doyle Young
Associate Manager of Product Marketing

Unprecedented, unpredictable, uncertain: Pick your adjective, this year’s holiday retail season could go any direction. Will anyone shop in stores? Will the travel industry’s loss be retail’s gain? Will Cyber Monday make up for a Friday flop? It’s all new territory. But one thing we can probably bank on: Consumers will want deals. 

Amid pandemic-driven economic hardship, shoppers won’t be in the mood for profligate spending and will be searching for the best discounts on Black Friday. To help you get the attention of those frugal Friday shoppers, we’ve once again gathered up a list of top bargain-hunting elves to help you connect with super-savers everywhere. 

Included in our roundup are some terrific tightwads from last year’s list as well as fresh faces for 2020.

Find some Instagram influencer treasure

You can find more holiday helpers by using the Partnership Cloud’s Discovery tool and our database of more than 90K potential partners. Peruse partners by category, region, engagement, and audience quality, whether or not they’re Instagram-verified, Alexa rank, and dozens of other criteria. Our discovery tool makes it easy to find the perfect partners for gift-giving season and beyond.

Black Friday influencers new for 2020

Amy & Jared + Kids: Recipes, DIY, and decor from the savvy savings couple

cat pagoaga | thrifty littles: Daily deals and trends from a thrifty modern mama

DERNG SHOPPING DEALS: Members-only access to deep discounts

FabulesslyFrugal.com: A cool deals app and mom life hacks

Hip2Save: Frugal mama sharing coupon deals, freebies, and online bargains

Jen Dotson, Sia Hills | NW: Two Northwest moms sharing regional travel, easy recipes, DIY, shopping finds, and ways to save

Mara Strom: Cyber Monday deals with challah on the side

Melea Johnson | YouTuber: Tips (and codes) for saving money, saving time, and making life easier

Mollie @designlovesdetail: Affordable design plus daily deals

MomsWhoSave.com: Coupons, deals, giveaways, and more

Frugal favorites back from our 2019 list

BukkyDare Pay less 2 look good: All about saving you money to look your best

Cindy Livesey: Living rich with coupons

Corrine Stokoe: Sharing deals and deep stuff, too

Dianna Baros | The Budget Babe: Frugal fashion finds and outfit ideas

Heather: Fall freebies for busy mamas

HOME•LIFESTYLE•BEAUTY: Finding deals and keeping it real

Julianna | Blush & Camo: Affordable style, home decor, and beauty

Lindsay & Whitney: Oklahoma twin style and deal bloggers

Miranda Mendelson: Budget beauty and lifestyle

Passion4Savings: Clearance hauls and money-saving tips

Content creators, join our influencer database

Love sharing stuff you love to do, buy, or make? Brands are looking for trusted enthusiasts like you! Boost your exposure to potential partners by applying to the Impact Marketplace in just a few clicks. Meantime, see how easy it is to work with Impact in How to get paid as an influencer: The 5-step plan.

For one of the best bargains around, fill your cart with free partnership advice any time — contact us at grow@impact.com.

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