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Unprecedented, unpredictable, uncertain: Pick your adjective, this year’s holiday retail season could go any direction. Will anyone shop in stores? Will the travel industry’s loss be retail’s gain? Will Cyber Monday make up for a Friday flop? It’s all new territory. But one thing we can probably bank on: Consumers will want deals. 

Amid pandemic-driven economic hardship, shoppers won’t be in the mood for profligate spending and will be searching for the best discounts on Black Friday. To help you get the attention of those frugal Friday shoppers, we’ve once again gathered up a list of top bargain-hunting elves to help you connect with super-savers everywhere. 

Included in our roundup are some terrific tightwads from last year’s list as well as fresh faces for 2020.

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Black Friday influencers new for 2020

Amy & Jared + Kids: Recipes, DIY, and decor from the savvy savings couple

cat pagoaga | thrifty littles: Daily deals and trends from a thrifty modern mama

DERNG SHOPPING DEALS: Members-only access to deep discounts A cool deals app and mom life hacks

Hip2Save: Frugal mama sharing coupon deals, freebies, and online bargains

Jen Dotson, Sia Hills | NW: Two Northwest moms sharing regional travel, easy recipes, DIY, shopping finds, and ways to save

Mara Strom: Cyber Monday deals with challah on the side

Melea Johnson | YouTuber: Tips (and codes) for saving money, saving time, and making life easier

Mollie @designlovesdetail: Affordable design plus daily deals Coupons, deals, giveaways, and more

Frugal favorites back from our 2019 list

BukkyDare Pay less 2 look good: All about saving you money to look your best

Cindy Livesey: Living rich with coupons

Corrine Stokoe: Sharing deals and deep stuff, too

Dianna Baros | The Budget Babe: Frugal fashion finds and outfit ideas

Heather: Fall freebies for busy mamas

HOME•LIFESTYLE•BEAUTY: Finding deals and keeping it real

Julianna | Blush & Camo: Affordable style, home decor, and beauty

Lindsay & Whitney: Oklahoma twin style and deal bloggers

Miranda Mendelson: Budget beauty and lifestyle

Passion4Savings: Clearance hauls and money-saving tips

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