Influencer partnerships are so red hot they have their own industry awards, and impact.com just nabbed a big one for a feature our users love, too. Impact’s Partnership Cloud Discovery tool was awarded the Silver Medal at the August 19 Influencer Marketing Awards held (virtually) in London. The IMAs celebrate the best of the best from the influencer marketing sector, rewarding campaigns and technologies that showcase exceptional execution, creativity, and innovation.
impact.com Discovery stood out for the judges not only because it allows brands to unearth influencers of all types and sizes, but also that it lays the foundation for successful
partnerships by providing a comprehensive picture of potential partners to ensure alignment with brand goals. Beyond discovery, impact.com Partnership Cloud also optimizes the end-to-end influencer life cycle, delivering a significant lift in the quality, scalability, and efficacy of influencers programs.
For example, the award entry highlighted how RitzCamera knew influencers contributed to their brand but found the success obscured by other partners. With impact.com Partnership Cloud’s click path reporting, they changed their crediting strategy and saw a phenomenal 100% contribution coming from their influencers. You can read more about RitzCamera’s case study with Impact Partnership Cloud here.
Discovery is just one reason brands and their partners thrive with partnership automation from Impact. Find out more by reaching out to an Impact growth technologist at grow@impact.com.
