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New List and Infographic Identifies Leading Industry Experts to Assist Marketers in Growing Revenues with their Performance Initiatives

Santa Barbara, CA – November 9, 2011: Performance marketing technology provider Impact Radius announced the publication of a “Top 25 Performance Marketing Influencers” list. Designed to help advertisers, agencies and media companies seeking expert guidance in improving their revenue from performance marketing, the list, based on an Impact Radius independent analysis of the influence of more than 400 prominent performance marketing thought leaders, identifies the top people whose blogs, tweets and social metrics provide the most influential insights and advice for the industry.

Adoption of performance marketing varies from organization to organization with most companies only adopting initiatives on a limited basis across a few media channels and many companies completely missing the opportunity to grow their revenues with emerging channels such as mobile and social media. Understanding that most organizations are not currently realizing the full potential of performance marketing, Impact Radius committed to research resources available to marketers looking to leverage performance marketing more effectively in their organizations and publish its findings.

“With hundreds of publications about performance marketing, people are overwhelmed and often paralyzed, because they are unsure where to start or how to broaden their efforts. There is a compelling need in this rapidly changing market to find the right information and strategies on how to successfully implement a profitable performance marketing strategy,” said Per Pettersen, CEO of Impact Radius. “We saw an opportunity to share our influencer analysis which identifies the 25 individuals with the most influential blog and Twitter presence. By publishing the Top 25 Performance Marketing Influencers list, we are providing companies with a ‘go-to’ list of experts who can help them advance their strategies and execution of their performance marketing initiatives.”

Impact Radius compiled its list by using a proprietary formula designed to determine blog influence, re-tweet frequency, citations by other influential bloggers and related factors measuring the impact of the top 400 thought leaders. Impact Radius then assigned weights to each factor and ranked the results to create its top 25 list.

Leading the list, the influencers taking the first 10 spots include:
1. Brian Clark,, @copyblogger
2. Shawn Collins,, @affiliatetip
3. Jeremy Schoemaker,, @shoemoney
4. John Chow,, @johnchow
5. Brett Tabke,, @btabke
6. Rae Hoffman-Dolan,, @sugarrae
7. Missy Ward , , @MissyWard
8. Peter Bordes,, @ mediatrustpete
9. Pace Lattin,, @pacelattin
10. Lynn Terry,, @lynnterry

The entire top 25 Performance Marketer Influencers’ list can be found on the Impact Radius Blog.

About Impact Radius
Impact Radius is a provider of a fully integrated performance marketing suite to advertisers and agencies that gives them the ability to run large scale, multi-channel, performance marketing campaigns. The company was founded in 2008 by performance marketing industry veterans and is headquartered in Santa Barbara, California, USA with operations in London, United Kingdom. To learn more about Impact Radius’ products and services visit:

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