ShopTalk is one of the biggest trade events of the year for retail and ecommerce. The show kicks off in Las Vegas March 18-21 and Impact Radius will be there in force, exhibiting on the show floor in the Artificial Intelligence Zone (Booth #AI23) and giving a Techtalk. More than 7,500 attendees are expected at Shoptalk this year and the agenda is packed with sessions featuring diverse retailers ranging from Amazon, Bonobos, Houzz, Macy’s, Target, and Ulta Beauty, as well as tech innovators like Google and others.
We’re super excited to have Impact Radius’ Blaine Smith, Director of Sales, West, give a Techtalk at Shoptalk on Monday 3/19 at 3:03 p.m. PST on Techtalk Stage 5, Booth #2439 in the Exhibit Hall. Blaine’s got a hot topic: “Building Loyalty Among Influencers: How to Build Long-Term Loyalty & Nurture Influencers in your Partner Marketing Program.” Make sure you don’t miss it, as the Techtalks are quick-hit, laser-focused sessions!
During the session, you’ll learn how Impact Radius’ Partner Manager enables marketers to track, monitor, compensate, and grow their influencer marketing network, and in so doing, helps them increase loyalty to their brands. Our platform helps brands grow their business through partner marketing programs, and increasingly, those programs involve influencers.
For a sneak peak of Blaine’s talk, you’ll hear about:
Partner Lifecycle Management, a model through which you can: identify the right partners, engage with them, onboard, optimize, and grow your partners, including influencers. We’ve found that influencers function and need to be treated a little differently in the customer journey in order to cultivate and build their trust. We believe if you follow these five steps along the Partner Lifecycle Management path, it will help drive the type of loyalty you’re looking for.
You’ll also hear how we’re focused on building tools that inspire loyalty with advanced technology in mind, such as AI. As a forward-looking company, we’re developing technology that will search for patterns and hidden opportunities among your group of influencers. The goal is to help you uncover the opportunities that will enable you to cultivate greater loyalty.
Finally, you’ll learn about the role optimization plays in your influencer marketing programs. Influencers want to make money (and maybe get some swag, right?) With that in mind, you need to align influencer compensation directly with the goals of your brand. The more you’re in lock step, the more loyalty you’re going to build. Having access to a flexible contracting system and robust communication with influencers is at the core of our new Dynamic Payouts feature.
So if you’re going to Shoptalk, come visit us at Booth AI23 in the Artificial Intelligence Zone. We’ll be there with all three of our products – Forensiq for fraud detection and verification, Media Manager, for marketing intelligence and optimization, and Partner Manager, for tracking, reporting, and payment for all types of performance partnerships, and attend Blaine’s Techtalk on 3/19.back to all blogs