Even in the red-hot realm of mobile commerce, apps are particularly en fuego. According to Marketo’s Mobile Benchmark Survey, more than 50% of consumers surveyed made a mobile purchase in-app within the last month, and 40%+ of those purchases were $20+. The downside of the increasing value of apps is that where there’s $$$, there’s fraud. Attribution fraud operators stole an estimated $300M of the entire app install market in 2017, and in 2018, studies indicated that up to 25% of all installs were fake.
To protect your partnership programs from costly exploitation, you must be able to expose attribution fraud on mobile web, in-app, and across all platforms so you can optimize terms, correctly price payouts, and expand your programs without taking on unnecessary risk. But first, you have to understand the risk.
Enter the Forensiq Fraud Lab to protect your programs
Start your journey at our Performance Fraud Directory, a great resource assembled by the Forensiq Fraud Lab team that clearly outlines the different types of fraud most likely to affect your partnership programs—including the most common app install and install attribution fraud techniques.
Similar to desktop fraud, mobile fraud operators steal credit for legitimate performance events (e.g., intalls) by way of a sneaky redirect or hidden landing page. In-app, fraudsters may hijack a mobile device or employ other techniques to force actions and steal attribution for payable in-app transactions.
The Directory shows you how those techniques work. For example, you’ll learn how unlabeled or mislabeled incentivized installs cost you money by charging you full-fare CPIs for incentivized users who are less likely to deliver engagement and high LTV.
You’ll learn about other nefarious mobile fraud too. Do you know about “install farms?” These bad actors employ hundreds of low-cost workers with real phones to install apps of advertisers that reward on a CPI basis. Find out more in the Directory about this malicious technique and more.
Fight mobile app fraud with Forensiq
There are many types of fraud that can be perpetrated, mobile and otherwise. Be sure to check out the Performance Fraud Directory, and for more information on fighting fraud, reach out to one of the Forensiq Fraud Lab’s experts now. Forensiq’s performance fraud detection tools can help you expose wrongful attribution and conversion fraud across mobile web, desktop web, and in-app—to keep your partnership programs safe wherever you do business.