Forensiq by Impact is among the most sophisticated fraud technologies around. Powered by machine learning, it protects both demand- and supply-side players against complex fraud scenarios on mobile, desktop and connected TV channels. Forensiq also protects the full funnel, defending performance marketers from install, conversion, and attribution fraud, and display advertisers in the adtech space from display and video fraud. The Mobile Marketing Awards took notice, naming Forensiq a finalist in the Most Effective Anti-Fraud Solution category for 2019.
As the digital armor protecting ad spend, Forensiq detects and defends against fraud in pre-bid and post-buy, and at all points in the marketing funnel from impression to conversion. The solution uses advanced mobile fraud detection techniques, including device hijacking detection and user behavior clustering analysis, to ensure marketers are protected in the fast-growing mobile channel.
From performance partnerships to apps, every marketing channel needs protection from fraud to preserve ROI. Forensiq doesn’t mess around.
Look for us at the awards ceremony on November 14 in London!
For a great primer on mobile and desktop performance fraud and how to protect your ad spend, check out our performance fraud directory mini-site developed by the Forensiq Fraud Lab. Or reach out to a growth technologist at firstname.lastname@example.org.