Let’s make one thing clear, there’s probably an app-based partnership in your future.
Mobile is expected to capture nearly 75% of global e-commerce by next year. For brands with apps, apps capture 70%+ of their mobile sales that way, and apps have 3x the conversion rate of mobile web and 140% higher AOV.
You don’t really even need statistics to understand how integrated apps are into daily life and daily spending; just reflect on your own behavior, or check out great mobile partnerships like these for a glimpse of the potential that’s out there.
But how do you know if your business is ready for this kind of partnership? Mobile partnerships can be technologically complex, and without smooth interplay between platforms and a seamless customer journey, users will bail on you and your ROI will suffer. You want the right foundation in place to ensure your mobile partnership investment is a hit from day one. And we can help.
Take stock — try the scorecard
Based on our experience with successful app-based partnerships, we’ve created a mini audit that will show you if you have the right tools in place to get started in mobile partnerships and, if not, what you need to do about it. The audit will take you just a few minutes, and it’s a great way to prioritize your next steps.
Mobile is where partnerships are headed, but you won’t get there overnight. Start with a quick audit, then sync up with an Impact growth technologist to put your plan in motion. We’re here to help: grow@impact.com.
